Picking a blog topic – easy, right? Not necessarily. The process of writing a thorough blog that hits all the proper check marks – captures your audience, answers questions, provides value, positions you as an expert – requires many layers of work.
Where to begin? Here is a cheat-sheet for how to pick a blog topic that your customers will want to read:
Start with some good old-fashioned research. You have more resources at your fingertips than you may realize. Before you put pen to paper, ask yourself these questions:
What are people searching on Google?
Many of us don’t remember life before Google, and would be lost without it. Use this to your advantage by viewing Google-suggested search options to see what others are looking for on the search engine giant. This will give you tons of great blog topic ideas that are relevant to your audience and industry.
What questions do you get from customers?
Don’t make the mistake of forgetting about your customers – they are one of your best resources because they are already using your products or services, so they have an edge up on subjects that would be beneficial to write about, compared to just anyone off the street.
What questions do you get from customers all the time? Is there a topic or some information you wish they had that would help to resolve issues your audience commonly encounters? What questions do you get in the comments from your other blog posts? Seek these questions from your audience and answer them to position yourself as the go-to industry expert.
Is there a common subject your competitors are addressing?
Look at what your competitors and fellow industry colleagues are writing about and put your own spin on it. This is a great way to both give your business clout and be involved in relevant conversations surrounding your industry.
Use these tips to help get your blog topic juices flowing with an everlasting supply of great ideas to write about. Still a little hazy on the details of writing a business blog or how to get started? Give our team of experts at Stray Media Group a call to learn how we can help.