In the marketing world, the term “inbound marketing” often comes up during strategic planning discussions. Those of us in the marketing industry know exactly what that entails (it’s kind of our job). If you’re a business owner simply trying to market your products or services, however, the jargon can be...
Target Audience: What It Is and How to Define Yours for Improved Marketing Results
Just like consumers can’t possibly buy from every business, businesses can’t possibly capture every consumer’s attention. Instead of spending your money and resources trying to market to every consumer, you can define a demographic of people that are most likely to be interested in your company’s product or service. By...
SEO & SEM 101
Having an online marketing strategy is imperative in today’s digital world, and in a sea of information on the internet, you want your brand to stand out. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are similar tactics that are both used to increase your online visibility, making it...