Target Audience: What It Is and How to Define Yours for Improved Marketing Results

Just like consumers can’t possibly buy from every business, businesses can’t possibly capture every consumer’s attention. Instead of spending your money and resources trying to market to every consumer, you can define a demographic of people that are most likely to be interested in your company’s product or service. By...

SEO & SEM 101

Having an online marketing strategy is imperative in today’s digital world, and in a sea of information on the internet, you want your brand to stand out. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are similar tactics that are both used to increase your online visibility, making it...

Outbound vs. Inbound Marketing: What You Need to Know

Outbound Marketing and Inbound Marketing – what is the difference and when should you use them in your strategy?To start off, let’s think of outbound and inbound as the technical term for traditional and modern marketing tactics. Outbound and inbound marketing are both important, however, the difference between the two is how your brand’s message is often...