Target Audience: What It Is and How to Define Yours for Improved Marketing Results

Just like consumers can’t possibly buy from every business, businesses can’t possibly capture every consumer’s attention. Instead of spending your money and resources trying to market to every consumer, you can define a demographic of people that are most likely to be interested in your company’s product or service. By...

4 Things Your Video Marketing Strategy Needs

Connecting with your audience and building relationships is arguably the most effective way to build your business. While this can be accomplished in many ways, if done correctly, video marketing will amplify your overall strategy by providing viewers with dynamic and captivating content about your brand.Did you know 65% of...

How to Market Your Business on a Budget

Building a strategy that works for your business and budget is an essential, yet challenging, part of marketing your business successfully. Your marketing strategy must be as unique as your business, and molded according to what you can afford, while ensuring you’re hitting all the crucial components you need to grow. How can...