Friends Don’t Let Friends Do Their Marketing

It’s happened more times than we can count – a well-intentioned friend with a modicum of experience building the occasional website as a hobby has offered to help with your business’s website. A cousin who seems to post frequently on social media got voluntold to set up and monitor a...

Target Audience: What It Is and How to Define Yours for Improved Marketing Results

Just like consumers can’t possibly buy from every business, businesses can’t possibly capture every consumer’s attention. Instead of spending your money and resources trying to market to every consumer, you can define a demographic of people that are most likely to be interested in your company’s product or service. By...

4 Things Your Video Marketing Strategy Needs

Connecting with your audience and building relationships is arguably the most effective way to build your business. While this can be accomplished in many ways, if done correctly, video marketing will amplify your overall strategy by providing viewers with dynamic and captivating content about your brand.Did you know 65% of...

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