Social Engagement Series: How to Positively Handle the Negative

You have worked hard to create engaging material on your social media platforms and results are rolling in; that’s great! Remember, though, oftentimes with the positive comes a little negative. With social media, business pages need to know how to promptly and respectfully respond to negative feedback and reviews. Social...

Business Development Opportunities That Have Come from COVID-19

It’s been easy to focus on the challenges that businesses have faced this year as a result of the coronavirus. Along with the bad, however, there is always good if you look closely enough for it.What positives have we seen during the time of COVID-19 for businesses and consumers? Let’s...

Social Media: How to Effectively Choose & Manage the Right Sites for Your Brand

Social media sites are among the best and most cost-effective ways to grow your business and build a loyal online community. Platforms like Instagram, Facebook and LinkedIn allow a space for your consumers to interact with your business in a personal, meaningful way. They also allow you to affordably promote...