Does every business website really need a blog? What kinds of topics should you be writing about to attract a larger audience? How can blogs help increase traffic to your website? These are all valid questions to ask about business blogging. When it comes to growing your business, there are...
Blog How-To: Choosing Blog Topics Viewers Want to Read
Picking a blog topic – easy, right? Not necessarily. The process of writing a thorough blog that hits all the proper check marks – captures your audience, answers questions, provides value, positions you as an expert – requires many layers of work. Where to begin? Here is a cheat-sheet for...
Marketing Smack Down: Traditional vs. Digital
When it comes to your marketing strategy, how do you know where your efforts and budget will be best spent? With countless options available in both the traditional and digital marketing worlds, it’s best to weigh the pros and cons of each to determine what will be best for your...