5 Steps to Build a Better Business Blog
Stop making excuses or procrastinating; if you’ve thought about posting regular business blogs or you’d like to sharpen up your skills and increase your posting frequency, the time is NOW!
Why are blogs so important? They:
- – Improve SEO so you’re easier to find
- – Give businesses clout to position you as an industry expert
- – Increase leads
- – Open lines of communication with customers
Learn how to write a blog for your business with these 5 steps:
Marketing communication is all about your consumer: Who are they, what do they like, what are their goals, hobbies, and interests? Find answers to these questions and formulate customer personas to more effectively connect with your audience.
This will help you choose topics, guide your writing style and find the best avenues to promote your content. You spend valuable time writing excellent content, so make sure it speaks to the leads you are trying to generate!
You have identified who you want to speak to, now it’s time to choose something to write about. Keep your business blog conversational and not entirely product- or service-oriented.
Potential clients want a solution to a problem – not to be bombarded with messages about your product or service. Keep your content focused on topics that offer useful information that adds value to the lives of your customers.
Content is surely king these days when it comes to a marketing strategy. We live in a Game of Thrones-esque world where there are more kings than you can count, with more and more popping up each day. In order to conquer the content world, you will need an epic headline and an intro that not only grabs attention but keeps the readers wanting more. Using numbers, keywords, and exciting verbiage is key – tell them why they must read this article!
You’ve figured out the who and the what, now it’s time to write, organize, and condense your content so it is easy to read and retain.
Start with research. You’re well versed in the products and services your business offers, but it’s also helpful to research what others are doing and search for industry updates. This allows you to see how you stand out from the competition and helps you find new, unique, and interesting ways you could connect with potential clients or solve their problems.
After research, organize your information for optimal readability. Try breaking up the information into 3 to 5 sub-topics that would be most beneficial to the reader. This helps to keep your blog full of valuable information but organized in a way that the viewer can easily retain.
Remember to keep it short and sweet. Your blog doesn’t need to be a novel with every last feature and benefit, just something to answer potential clients’ questions and get them interested. A good starting point to go by is a maximum of 1,000 words but remember every blog goal is unique so do what works best for you.
Once you’re done writing, the fun begins! It’s time to take a break, delete the blog from your brain for a bit (at least a few hours!), and focus on something else. Giving yourself a little time to refocus will allow you to have fresh eyes and reassess what you have written, reorganize, and edit better.
It is paramount that your content flows well and doesn’t contain grammar and spelling errors, which can reduce the blog’s credibility. Always allow an outside set of eyes with grammar and spelling strengths to take a second look and make necessary proofreading corrections.
After that, you are ready to post and promote. Writing your blog is only half of the equation; in order for potential clients to see and benefit from your content, it is vital that you choose where the best place to reach your target demographic is, both online and through your active social media platforms.
We get it – building and writing a business blog can seem like an extremely daunting task when you aren’t one of the few who loves to write, but not having a blog can be a business marketing killer in this modern research- and consumer-driven market.
Let us check this task off your to-do list with our team of professional content creators, who love to write engaging and shareworthy content. Meet the team today by getting hold of us at 701.757.2000.