You’ve seen them on countless websites: brief yet substantive articles pertaining in some way to the websites’ respective business or area of expertise. These articles – or blog posts – are an engaging feature of many websites, ideally with several benefits to both the business and the consumer. What are...
Blog How-To: Choosing Blog Topics Viewers Want to Read
Picking a blog topic – easy, right? Not necessarily. The process of writing a thorough blog that hits all the proper check marks – captures your audience, answers questions, provides value, positions you as an expert – requires many layers of work. Where to begin? Here is a cheat-sheet for...