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Video has become an increasingly essential part of any complete marketing strategy. Why is this? More and more people have become increasingly interested in video as their preferred form of communication from businesses. A 2017 study from HubSpot Research shows that video was the #1 type of content that consumers wanted to see from the [...]
It’s been easy to focus on the challenges that businesses have faced since this year as a result of the coronavirus. Along with the bad, however, there is always good if you look closely enough for it. What positives have we seen during the time of COVID-19 for businesses and consumers? Let’s take a look [...]
Times have changed. Customer behaviors are rapidly changing along with them. So much, in fact, that AI doesn’t know who we are as humans anymore, analytic insights from last week should be considered 2-3 months old, and algorithms for search engines are basically ancient because they weren’t built for this rapid change. Welcome to the [...]
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