SEO & SEM 101

Having an online marketing strategy is imperative in today’s digital world, and in a sea of information on the internet, you want your brand to stand out. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are similar tactics that are both used to increase your online visibility, making it...

6 Things You Can Do Right Now to Improve your SEO

It’s essential. It’s complex. It can be overwhelming. A search engine optimization (SEO) strategy has a lot of moving parts, but the most important thing is to just get started. We’ve put together a list of actions you can take on your website to improve your SEO in addition to...

Website Maintenance: 6 Things You Need to Do on a Regular Basis

So you’ve built yourself a website. Now you just have to sit back and let it work its magic – right? Not quite. Websites are in need of constant monitoring, nurturing and development. Basically, your site is the equivalent of a technological child. To set that kid up for success,...