In the marketing world, the term “inbound marketing” often comes up during strategic planning discussions. Those of us in the marketing industry know exactly what that entails (it’s kind of our job). If you’re a business owner simply trying to market your products or services, however, the jargon can be...
Why Your Marketing Should Be Better than “Good Enough”
“Eh, it’s good enough.” Have you ever uttered these words when creating your own marketing materials for your business? If so, you may have a case of “good enough syndrome,” as we like to call it. Good enough syndrome is the acceptance of something that is lower quality or does...
How to Build a Better Website for Your Business
In today’s digital world, it’s become essential for every company to have a website. Whether your site has one page or 100 pages, your site is the “sweet spot” your customers will visit to learn more about what you have to offer. Developing an effective website requires time, research, and...