Target Audience: What It Is and How to Define Yours for Improved Marketing Results

Just like consumers can’t possibly buy from every business, businesses can’t possibly capture every consumer’s attention. Instead of spending your money and resources trying to market to every consumer, you can define a demographic of people that are most likely to be interested in your company’s product or service. By...

Brand Fingerprint – Does Yours Leave a Lasting Impression?

The millions of businesses in the world are as unique as the fingerprints of the billions of people on Earth. Why do some stand out more vividly than the rest? It all comes down to brand identity. Let’s first clear up some terms that can be confusing: brand vs. brand...

How to Market Your Business on a Budget

Building a strategy that works for your business and budget is an essential, yet challenging, part of marketing your business successfully. Your marketing strategy must be as unique as your business, and molded according to what you can afford, while ensuring you’re hitting all the crucial components you need to grow. How can...