Archive for the
‘Marketing Strategy’ Category

Times have changed. Customer behaviors are rapidly changing along with them. So much, in fact, that AI doesn’t know who we are as humans anymore, analytic insights from last week should be considered 2-3 months old, and algorithms for search engines are basically ancient because they weren’t built for this rapid change. Welcome to the [...]

There is no doubt that we’re going through some tough times right now. In the throes of the COVID-19 pandemic, we’re all experiencing the challenges this worldwide crisis has inflicted on our daily lives, businesses and the global economy. A question that’s on many business owners’ minds: What is the right way to lead my [...]

Outbound Marketing and Inbound Marketing – what is the difference and when should you use them in your strategy? To start off, let’s think of outbound and inbound as the technical term for traditional and modern marketing tactics. Outbound and inbound marketing are both important, however, the difference between the two is how your brand’s message is often received. Outbound marketing is [...]