Some companies or more professional industries feel that taking risks with their content – written, video or otherwise – is too dangerous. However, we believe it’s more dangerous to be so cautious that you end up morphing into every other business like yours. It’s important to note that “edgy” should not be confused with explicit or offensive – there should always be a level of tastefulness to any marketing strategy. Rather, our caution here is to not stifle your brand into blending in with your competition, but to display your company’s great and unique aspects confidently.
We encourage brands to use video to tell their unique story, like this commercial we created through our video production company, River North Productions, for a local North Dakota customer: