Video content marketing is big, and it’s about to get bigger. YouTube already gets more than one billion unique visitors every month – falling just behind Google – and that number will only increase. In the U.S. alone, 85% of internet audiences watch videos online.
More importantly, your competitors are probably already using video content marketing. More than 87% of all companies are currently using video content to market their businesses and products, up from 63% in 2017.
Don’t let video be the missing link in your marketing strategy. Here are three ways you can use video content marketing to stand out from your competitors:
- Develop Valuable Content
“Valuable” is really the key here. The best content is relevant to your customers and provides knowledge, entertainment, or both. People are ten times more likely to engage with, share, and comment on video content than any other, so use that tendency to your company’s advantage and make sure your video content marketing is “valuable” enough to your customers to warrant that level of involvement from your company’s fans.
- Diversify Content
Better marketers have a wide range of videos available, and lots of them. The most successful video marketers have an average of 181 videos, while the least successful at marketing have less than 30. On average, companies with successful video marketing efforts create videos that range from 30 seconds to 20 minutes in length. What does this mean for you? Every video does not have to be a product description (or some other dry subject), and your marketing videos do not have to be the same length or center on the same subject.
- Embed Videos on Your Website and Social Media
“Consistent branding and YouTube channel customization occur in 63 percent of the most effective business-oriented YouTube channels,” according to the Content Marketing Institute. “Furthermore, 61 percent also embed their YouTube content on their website.” Why? Embedding video content boosts search engine rankings.