Social Media How-To: What Your Business Needs to Succeed

Social media network apps.

Feel like your business’s social media game needs some work? While every business is different and should have a social game plan as unique as its products and services, there are a handful of tips that every business owner can do to boost their social efforts.

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Having a plan in place to stay active and relevant is crucial to the long-term success of your business’s social media efforts. Build your social marketing strategy with this in mind and tailor your day-to-day social activity accordingly.

Looking to build your audience? Promote content to people in your target market. Trying to connect more with your existing customers? Pump up your engaging posts, ask for testimonials, or create promotional offers and contests.


Woman writing in notebook.


The content you choose to share on your social media platforms is vital to the effectiveness of your marketing plan. You have to find the balance between engaging your audience, sharing informative or helpful resources, and promoting your business.

Each business and its social pages will be different and require unique content strategies to appeal to their specific audience, but a good rule of thumb to follow is the 50-30-20 rule:

  • 50%: Engaging
  • 30%: Informative
  • 20%: Promotion


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Pay close attention to what your followers have to say. These people make up your audience, and listening to their questions, suggestions, frustrations and other feedback can be used to improve your business and its social media strategy. Learn from this information and provide them more of what they want – and fix any potential issues they may be experiencing with your products or services.

An extremely important thing to remember when reviewing and replying to customer feedback is to always stay positive and helpful. Read these tips for dealing with negative social media posts or other feedback in a professional way.


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Boosted Posts

To help improve your reach and expand your targeting efforts on social media, try boosting posts on some of your networks. Even a budget of $10 or $20 can help to dramatically increase the number of people that see your boosted post and broaden your audience.

Improve results over time by reviewing the analytics provided to you at the end of your promotional timeline to see how well it performed and test the effectiveness of different types of posts.




Feel like you don’t have the time to dedicate to your social media strategy? Get a helping hand to cover the work load so you can have more time to focus on your business. At Stray Media Group, we offer flexible social media marketing plans that fit the unique needs and goals of our clients. Give us a call to learn more about our social media services today.

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