It’s essential. It’s complex. It can be overwhelming. A search engine optimization (SEO) strategy has a lot of moving parts, but the most important thing is to just get started.
We’ve put together a list of actions you can take on your website to improve your SEO in addition to some paid options that will boost traffic to your website. Both work in tandem to help increase activity, get your website in front of more people and help attain your marketing growth goals.
Here are 6 things you can do to right now on your website to improve your SEO.
Speed It Up
Upload times are a big factor. When your website loads slowly, you miss out on conversions. Even having a one- or two-second delay can cost you a chunk of page views.
Remove or optimize large file size items to boost up your load time, and get your developer in the boat with some more in-depth changes.
Structure your URLs
Give your URLs titles specific to the content on the page. Having a random series of characters does nothing for your SEO, isn’t memorable and looks less clean.
Rather than default to “www.yourwebsite.com/p=1&,” put yourself in an SEO state of mind and opt for something like “www.website.com/SEOtips”.
Image Name Game
Make your photo titles, descriptions and alt tags reflect what content is presented on the page to help boost your results. Renaming the file name itself with keywords from your page will help here, too.
Create Great Content
All of your SEO efforts are wasted if you don’t start and end with great content. Writing relevant, rich content that resonates with your audience is one of the most important pieces of SEO.
Research what people are searching for on Google. Are there frequently asked questions you get from customers? Do you have unique tips and tricks for your products or services that you could share or make tutorial videos for? These are all great options for how to create content people are craving and get it in front of them (and coming to your website).
Update Often
Your website should be updated frequently to improve your results. It’s not a set it and forget it type of marketing tool. Sites like Wikipedia are always ranked so high because they first and foremost seek to answer common questions people are searching for and are constantly updating their material. Take a note from their book and keep your content fresh with regular updates.
Pay-Per-Click Advertising
You can do all of the above and see your SEO scorecard improve, but still struggle to get people to actually come to your site. This is where allocating some of your marketing budget to digital advertising can be a great help. From Google search and retargeting ads to Facebook advertising, there are several options available to help your website be more easily found.
Psst…no idea how to do this? Give us a call to talk about your goals and budget; we can help you implement this into your marketing strategy.
Although these 6 tips only begin to scratch the surface, they are things you can do now to get started on improving your SEO. SEO is a long-term commitment – be patient and persistent, and you will see results.
Ready to dive in deeper? There are resources available to you that offer a more in-depth look at your website, so you can discover SEO opportunities and implement them. Learn how our team of experts at Stray Media Group can help.
