4 Essential Ways Video Improves Your Marketing

Video marketing concept with hands creating video frame and a play video sign in center.

Video has become an increasingly essential part of any complete marketing strategy. Why is this? More and more people have become increasingly interested in video as their preferred form of communication from businesses.

A 2017 study from HubSpot Research shows that video was the #1 type of content that consumers wanted to see from the brands they support. Let’s look at the four main ways that this insatiable medium can improve your marketing strategy for business growth.

HubSpot Research graph of preferred brand content.

Heighten brand awareness

Video marketing is a visually interesting way to show the various facets of your business to consumers. This can help you to raise awareness for your brand, sharing everything from your products and services to information about your company.

With products, you can create video content that demonstrates them in use or addressing frequently asked questions. Services can also be shown in videos explaining your processes, philosophies or how you can help make consumers’ lives easier.

Having these videos readily available helps grow your brand recognition among prospective customers by easily and effectively demonstrating the value of your products and helping them to make informed purchasing decisions. 

90% of consumers say videos help them make purchasing decisions

Providing video for your existing customers is also extremely beneficial in that you can help to optimize the users’ experience through instructional or how-to videos that help to solve problems, and offer insight on your company’s processes, give-back programs and initiatives to help give a better sense of you who are as a company and connect with like-minded consumers.

Video and photo shoot of sheetrock installation equipment.

Connect with prospects

 Video allows you to more instantaneously connect with your prospective customers by getting your message across in a clear, engaging way. We often say that if photos are worth a thousand words, that makes video worth a million.

This medium is quickly becoming one of the most effective and powerful forms of communication and it’s easy to see why. With over 500 million videos watched on YouTube every day, video is an undeniable plus to your marketing efforts.

80% increase in conversion rates with videos on landing pages

People enjoy connecting with a company that offers products and services that enhance their life in some way, have philosophies that align with their own or provide content that resonates with them. Video marketing gives you a platform to do all of these in a visually interesting way, helping to catch the attention of more prospects and convert them into loyal customers.


Give your customers better support with the help of video content. Having a library of helpful and informative videos can be an exceptional tool in your customer support plan of action. This can allow you to quickly resolve issues to problems customers are experiencing, while also helping to boost traffic to your website, YouTube channel, or wherever you house your videos.

66% of consumers prefer watching a video to reading about a product

Give the people what they want and have these helpful videos ready at your fingertips to help improve the effectiveness of your support, enhance their customer experience and deliver it in a way that keeps your audience interested.

Hand holding phone with YouTube icon on screen.

Engage customers

Meeting your audience where they’re at and with the communication preferences they want is key to keeping your target marketing engaged.

85% of internet audiences watch videos online

Including video content in your marketing strategy is one of the most effective ways to engage customers on a regular basis. Attract customers and keep them coming back for more with a video strategy that hits the mark. You can accomplish this by clearly defining your goals, researching audience behavior and developing a strategy that works for your industry and budget.

Video is only getting bigger – make sure it’s part of your marketing strategy. Not sure where to start? That is where we come in. At Stray Media Group, our award-winning video production services can help your business with everything from concept development and script writing to videography and post production. Contact us to chat about your needs today.

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