Compared to 20 years ago, the average consumer is smarter and more tech savvy. Much of this is due to the development of the internet and other technology. No matter the time of day, people have a vast amount of information right at their fingertips; all they need to do...
Useful Things About Digital Marketing that You Need to Know
Digital marketing, inbound and outbound marketing, SEO, websites, signs, apparel, video – oh my! When it comes to marketing, the vast number of options and “things you should be doing” can seem daunting. Each option has its place and benefits. However, it’s wise to look at your unique business and see what makes the...
Five Steps to Build a Better Business Blog
You’ve seen them on countless websites: brief yet substantive articles pertaining in some way to the websites’ respective business or area of expertise. These articles – or blog posts – are an engaging feature of many websites, ideally with several benefits to both the business and the consumer. What are...