You know your business like the back of your hand, but how about your ideal customer? Do you know your target audience, a.k.a. the demographic most likely to use your product or service?
Honing your audience is essential for creating an effective marketing strategy and growing your business. We’ve outlined three tips for maximizing your marketing success below, so keep reading!
Don’t Get Personal
This is a big one, folks. In a sea of people, think about who you want to attract and what draws that person to a brand.
It’s true that why you offer the business you do needs to be a core component of your brand identity. However, it’s vital that you keep your personal preferences in check when marketing to your audience.
Are you part of your target market? Great! Then you’ve got a leg up on the competition. But if you’re like the vast majority of businesses, you may be one very small – or not even at all – part of the audience that you’re trying to reach with your marketing strategy. If this is the case, what appeals to you personally is irrelevant.
The more you can let this notion sink in, the better off you and your marketing efforts will be. This rings especially true when it comes to the hard-earned money you put into your marketing budget. How do you know exactly what your target audience will connect with? We’re so glad you asked…
Do Your Research
It’s elementary, dear brand ambassador. You believe in your company and how it can improve the lives of your customers. Don’t waste that passion by taking shots in the dark for the best marketing strategies. Do your homework to find exactly what will connect with your audience.
Excellent tools at your disposal for market research include:
- Case studies
- Consumer surveys
- Focus groups
- Competitor comparisons (social media channels, websites, branded material, etc.)
One more resource that will prove invaluable in your research efforts? People who do this for a living…
Trust Your Experts
Would you trust your brother-in-law who knows nothing about electrical work to fix your faulty circuit breaker? Well, you could, but chances are you’re going to have a power outage or a trip to the hospital. If you want to save yourself time, money, and a headache, you know that professional services are best left to – you guessed it! – professionals.
Getting a marketing team in your corner is not only a resource to tap for invaluable advice; it also lifts a heavy weight off your shoulders when it comes to marketing your business. At Stray Media Group, we offer marketing support and strategies tailored to your unique business, goals, and budget.
Intrigued and ready to maximize the effectiveness of your marketing strategy? Give us a shout to learn how we can help you out.