Social Media How-To: The 50-30-20 Rule
Social media is all about connecting with people. In order to connect, you have to post high-quality content that speaks to both your business and the like-minded people you want to engage with. If you’re feeling a little lost as to how to accomplish this, a good guide to follow is the 50-30-20 rule:
People love to be entertained, and we are here to give the people what they want. Who doesn’t love a hilarious GIF or an adorable puppy video? This type of content shows the human side of your business, allowing you to connect with like-minded people on a two-way communication platform.
Half of the content that you put on your social media accounts should be all about that engagement. Find some things that relate to your business, and others that are just for fun.
Ideas for engaging content:
- Add emoji’s to posts
- Industry-related jokes
- Trivia questions
- Fun employee photos
- Behind the scenes footage
Content that shows the who and why of your business on a more personal level will attract people who dig the same things you do. This is your chance to woo your audience with everything you’ve got to keep them coming back for more!
Remember, though, that not all GIFs and memes are made equal. Keeping your content appropriate and professional should always be top priority. This doesn’t mean everything needs to sound corporate or scripted; in fact, it should not. Rather, make sure your light-hearted and engaging material is shared in a fun, personable way but is also grammatically correct and has a safe-for-work feel.
Educate your audience and help them solve their problems. Show them what you’re worth and why they would be smart to follow your content by spreading the knowledge.
Pay attention to the questions your audience asks or the problems they have, and find solutions to share with them. This is an excellent way to share your own blogs to educate your audience, while also positioning yourself as an industry expert. Sharing content from outside, reputable sources is another great way to inform your audience. Plus, you’ll sometimes get some love back from those sources by their sharing your stuff, which helps expand your reach and audience.
Sales are what make the business world go ’round, so of course we’d suggest you throw in a few promotional posts, too. A good rule of thumb is that about 20% of the content you post on social media should promote your brand.
This number seems low to companies sometimes, but you have to remember that social media is a two-way street with the intention of connecting with people. When you’re invited to a party, do you spend the whole time pushing your services on the guests? Our guess is that if you do, you’re quickly going to become the loneliest person in the place. Respect the audience’s wishes for more engaging and informative content first, and promote what you have to offer last.
While the 50-30-20 rule is a great way to outline your social media marketing efforts, it is not absolute. Every company is different and needs their own custom formula to find that social media sweet spot.
Spend time testing different ways to engage your audience and solve their problems. You may find that some of your promotional posts perform better at different times of the day (or year). Fine-tune your social media marketing calendars to what best fits the needs of your business. Utilize the analytics and insights different platforms offer to help you navigate what works best.
Maybe social media isn’t your thing, and taking care of your customers is more your cup of tea. After all, isn’t that why we’re all here? To provide people with a product or service that enhances their lives in some way. Let a pro help by having them handle your social media marketing so you can have more time to focus on your customers and your business.
That’s where we come in! At Stray Media Group, our team can build a social media marketing plan that can be customized to whatever you like. From daily posts across a dozen platforms to weekly posts on a couple of key platforms, we do it all. Contact us to see how we can help today!