Social Media How-To: The 50-30-20 Rule

Social media sites like Facebook, Twitter, LinkedIn, and TikTok have become integral tools for businesses to interact with their customers. When used strategically, these platforms help your company communicate about your services, connect with your target audience, extend your reach, and maintain your public image. It’s important to connect with...

Social Media: How to Effectively Choose & Manage the Right Sites for Your Brand

Social media sites are among the best and most cost-effective ways to grow your business and build a loyal online community. Platforms like Instagram, Facebook and LinkedIn allow a space for your consumers to interact with your business in a personal, meaningful way. They also allow you to affordably promote...

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