Having an online marketing strategy is imperative in today’s digital world, and in a sea of information on the internet, you want your brand to stand out. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are similar tactics that are both used to increase your online visibility, making it easier for current and potential new customers to find you, thus optimizing your online performance. Continue reading to learn the basics of SEO and SEM, how they compare, and what would work best for your brand.
Before we go into the details of SEO and SEM, here are the paired-down definitions:
SEO is an approach that uses only organic methods to appear in search results.
SEM is an approach that uses organic and paid methods to appear in search results.