“Eh, it’s good enough.” Have you ever uttered these words when creating your own marketing materials for your business? If so, you may have a case of “good enough syndrome,” as we like to call it. Good enough syndrome is the acceptance of something that is lower quality or does...
Friends Don’t Let Friends Do Their Marketing
It’s happened more times than we can count – a well-intentioned friend with a modicum of experience building the occasional website as a hobby has offered to help with your business’s website. A cousin who seems to post frequently on social media got voluntold to set up and monitor a...
Target Audience: What It Is and How to Define Yours for Improved Marketing Results
Just like consumers can’t possibly buy from every business, businesses can’t possibly capture every consumer’s attention. Instead of spending your money and resources trying to market to every consumer, you can define a demographic of people that are most likely to be interested in your company’s product or service. By...