One is not better than the other and they work in tandem to provide the best results for your business. Depending on your products and services, your strategy may focus more heavily on one than the other, but overall a strong strategy would always include both inbound and outbound. Remember, each brand is different; each has a different target market with different demographics to cater to. What works well for one brand might not be the best for another.
A mixture of the two can very well be the perfect way for your brand to attract new customers, while still keeping your current customer base. By implementing both outbound and inbound, you can learn which tactics are most effective for your unique business.
Let’s look at which popular marketing avenues are considered outbound, and which are considered inbound.