Did you know color is one of the first things our brains see when registering an image? Since color is your brand’s nonverbal form of communication, it is vital to know how consumers will interpret different colors. This puts a lot of weight on your choice of colors when planning...
6 signs your brand needs to hit the refresh button
Fifteen years ago, if you needed a plumber or wanted to order a pizza, you’d pick up a phone book and search for the company you needed; today, you might use a phonebook to balance an uneven table. Times have changed, and if your brand hasn’t changed with them, you...
4 Ways Content Creates Customers
The bygone days of a majority of the nation listening to a radio broadcast or tuning into the nightly news are over. Now we have a thousand and one ways of finding information at the click of a button. Not only has the medium of communication changed, but also the...