“Out with the old, in with the new” is the old saying, but is this really the best policy to have when it comes to your marketing plan? In this edition of Powered by Creativity we dig into the new business turf war – innovative vs. traditional marketing. When you...
When Brands Become Products
When a business is started, the dream is to gain so much word of mouth that the brand becomes a household name – or is it? For the companies that introduced us to Thermos, Cellophane, and Bubble Wrap, that dream became a nightmare. In this month’s ‘Powered by Creativity,’ we...
The Emotional Effects of Color on Your Brand – Part 2
Welcome back to the second installment of colors and what they mean to both your logo and brand image. Let’s start with green. Green On an international scale, brands tend to use green in their logos if they’re environmentally inclined, representing values of health, wellness, nature, growth, tranquility, and renewal. Green is commonplace in...