Target Audience: What It Is and How to Define Yours for Improved Marketing Results

Just like consumers can’t possibly buy from every business, businesses can’t possibly capture every consumer’s attention. Instead of spending your money and resources trying to market to every consumer, you can define a demographic of people that are most likely to be interested in your company’s product or service. By...

6 Things You Can Do Right Now to Improve your SEO

It’s essential. It’s complex. It can be overwhelming. A search engine optimization (SEO) strategy has a lot of moving parts, but the most important thing is to just get started. We’ve put together a list of actions you can take on your website to improve your SEO in addition to...

3 Keys to Understanding Marketing Budgets

Why do you need a marketing budget for your business? How do you determine what it should be? We hear this a lot from companies of all industries and sizes, ages and market share. Figuring out the sweet spot can be challenging, but we can help. Take a look at...