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4 Ways to Create Your Own Luck with 4 Social Networks
Since today is St. Patrick’s Day, we can’t help but wish on a four-leaf clover for some Luck of the Irish. Who couldn’t use a bit of extra luck now and then, right?
Here at SMG, we don’t rely on luck with much, and especially not with social media marketing. We steer clear from the belief that marketing success stems from luck, chance, and mere guessing, but rather a combined effort of strategizing, timing, and content creation.
But who’s to say we can’t position ourselves to get lucky more often? Let’s check out SMG’s 4 Ways to Create Your Own Luck With 4 Social Networks.
Facebook: To create more Facebook luck, give your fans something to talk about! It’s one thing to get them to like your page; it’s another to get them to stay. Share content that matters to them, and share what they can’t get from simply looking at your website. Let them feel like they are a part of an exclusive club by posting various check-in offers, contests, sweepstakes, etc.
Twitter: Similar to Facebook, the best way to create your own luck on Twitter is to engage. Engage with those in your industry, especially thought-leaders. Whether it’s replying with an answer to their question, or bringing up a new talking point, you’re ultimately getting your name out there. You’ll gain more followers and retweets from people that appreciate what you have to say!
Pinterest: To create and sustain Pinterest followers (and even increase traffic to your website), pin less of the products and services you sell, and more of what makes you, you! Creating boards about your brand’s lifestyle and what it looks like to work in your office will express a personality followers can identify with. It’s not your store – it’s a social network.
LinkedIn: Because this network is positioned as purely professional, it’s best to use this opportunity to show your company’s industry knowledge and expertise. Try creating content that pertains to what is trending in your industry or any big ideas you may have. Distinguish your company as unique from the rest and you will find yourself with more connections and influence in your industry.
What are your biggest concerns with your social media profiles? What works for you and what have you struggled with? Share with us!