You’re scrolling through a newsfeed and a video catches your attention. You pause to see what it is, and then you’re drawn in. You go from intrigued to learning more. When you think about the video, you realize you remember a significant amount of the message. Before you know it,...
Five Steps to Build a Better Business Blog
You’ve seen them on countless websites: brief yet substantive articles pertaining in some way to the websites’ respective business or area of expertise. These articles – or blog posts – are an engaging feature of many websites, ideally with several benefits to both the business and the consumer. What are...
Friends Don’t Let Friends Do Their Marketing
It’s happened more times than we can count – a well-intentioned friend with a modicum of experience building the occasional website as a hobby has offered to help with your business’s website. A cousin who seems to post frequently on social media got voluntold to set up and monitor a...