Why do you need a marketing budget for your business? How do you determine what it should be? We hear this a lot from companies of all industries and sizes. Figuring out the sweet spot is a challenge for many businesses, but we can help. Continue reading to learn how...
Why Your Marketing Should Be Better than “Good Enough”
“Eh, it’s good enough.” Have you ever uttered these words when creating your own marketing materials for your business? If so, you may have a case of “good enough syndrome,” as we like to call it. Good enough syndrome is the acceptance of something that is lower quality or does...
Visual Marketing: How Video and Images Impact Your Strategy
You’re scrolling through a newsfeed and a video catches your attention. You pause to see what it is, and then you’re drawn in. You go from intrigued to learning more. When you think about the video, you realize you remember a significant amount of the message. Before you know it,...