The Emotional Effects of Color on Your Brand – Part 2

Welcome back to the second installment of colors and what they mean to both your logo and brand image. Let’s start with green. Green On an international scale, brands tend to use green in their logos if they’re environmentally inclined, representing values of health, wellness, nature, growth, tranquility, and renewal. Green is commonplace in...

The Emotional Effects of Color on Your Brand – Part 1

Did you know color is one of the first things our brains see when registering an image? Since color is your brand’s nonverbal form of communication, it is vital to know how consumers will interpret different colors. This puts a lot of weight on your choice of colors when planning...