Every marketer has preached at least one thing (yes, we’re guilty too!): “Social, social, SOCIAL!” Since we are now in the “digital age,” everything seems to boil down to how many ‘likes’ you have, or how big your online presence is compared to your largest competitor. Although we can’t deny...
The Importance of Evolving Your Brand
We can all name certain brands that have stood the incredibly hard test of time. Brands such as Nike, Coca-Cola, Chanel, Apple, and McDonald’s are household names across the globe, recognized by their products, slogans, logos, and much more. What has made these brands so successful? They are constantly...