If you are a small business owner, especially one that sells consumer products, it is our recommendation that you create a Pinterest account – stat. Already have one? Fantastic! Need a little Pinterest guidance? You’re at the right place.
What’s the first step in optimizing your Pinterest page to create more followers, more likes, and more shares? Create boards to showcase all aspects of your brand. From DIY boards, to Tips and Tricks, your brand is able to show different avenues of your products that no other social platform can provide you with – all the while utilizing energizing, visual content. And with the holiday season upon us, there is no better time to create these pin boards to gain more site traffic. Let’s go over the Top 3 Boards You Need on Pinterest This Season.
1. “Products in Action” Board – Especially with the holidays approaching, consumers need gift ideas. However, how can they imagine giving someone a gift if they can’t picture that person using it, wearing it, etc.? Show what your products (or services!) can do for the end consumer. Showcasing an espresso maker? Pin pictures of the mouth-watering lattes. Selling winter coats? Pin pictures of young children playing outside in the snow bundled in winter gear. Pinterest is a lifestyle platform, which is why this board needs to show how your brand can affect their lives. Check out Nespresso’s “The Coffee Connoisseur” board for an example!
2. “Incorporating the Holidays” Board – The holidays are a time for your brand to get in the spirit, and entice your customers with that ever-so-effective holiday charm. C’mon, who can resist pulling out their wallet when they see images of your product on the Thanksgiving dinner table, or around the tree on Christmas morning? That is why consumers spend so much more during the holiday season; they are in the spirit of giving! How do you do this? If your brand is in the food market, pin images of families enjoying your turkey during Thanksgiving dinner. Selling decorations? Pin pictures of families hanging up Christmas lights on their front porch. Like tip #1, put your products into action with a little holiday twist! Need an example? Check out the board “Give Thanks” by Pottery Barn.
3. “Our Pinspiration!” Board – This board, much like the first two, is all about showing how your brand is more than just a product, it helps create a lifestyle. Construct a board that shows less of your product, and more of what inspires your brand to create your products or services. Although Pinterest certainly helps sell your products, you also have to take this opportunity to not overdo it with all of your promotions and upcoming sales. Take a look at Macy’s “I Love New York” for a great example of this!
Of course, there is no limit when it comes to what type of boards you can create on Pinterest. The final and most important tip we will give you today is: Stay up to date! Feature boards that complement the time of year, upcoming holidays, current trends, the news, etc. This will not only keep followers coming back for more, it will allow you to reach customers that you didn’t have before. Pinterest is an exciting and one-of-a-kind platform for trendsetting and complementing what we know consumers already love. So, pin away!