Building a strategy that works for your business and budget is an essential, yet challenging, part of marketing your business successfully. Your marketing strategy must be as unique as your business, and molded according to what you can afford, while ensuring you’re hitting all the crucial components you need to grow. How can...
Social Media: How to Effectively Choose & Manage the Right Sites for Your Brand
Social media sites are among the best and most cost-effective ways to grow your business and build a loyal online community. Platforms like Instagram, Facebook and LinkedIn allow a space for your consumers to interact with your business in a personal, meaningful way. They also allow you to affordably promote...
Marketing Strategies – Essentials from the Experts
The many facets of marketing can be daunting. What does your business’s marketing strategy actually need? How much should you be spending on a marketing? How do you get potential customers to connect with your brand? The answer is there is no ‘one size fits all’ method when it comes...
The Missing Link in Your Social Media Strategy
Whether you’re a small B2B start-up with a less-than-extravagant marketing budget, or a large, well-known corporation with offices all over the country, LinkedIn should be an essential part of your social media marketing strategy. LinkedIn could be nicknamed the “professional Facebook,” a network where professionals can go to...
What SMG Learned at Hubspot’s World’s Largest Webinar
SMG recently had the opportunity to tune into the World’s Largest Webinar: Secrets to Success on Social Media in 2014 (#WLW14) presented by Hubspot. The webinar focused on sharing professional insight into three of the biggest social networks out there, Facebook , Twitter, and LinkedIn. ...
10 Reasons Why Your Business Needs Facebook
Hi, again! We hope you enjoyed our first Powered By Creativity blog post: 5 Reasons Why We Love Marketing– and that you’ll continue to enjoy our blog! 10 Reasons Why Your Business Needs Facebook – In honor of Facebook's 10th Birthday. Happy Birthday, Facebook! The social network reached...