Social media sites like Facebook, Twitter, LinkedIn, and TikTok have become integral tools for businesses to interact with their customers. When used strategically, these platforms help your company communicate about your services, connect with your target audience, extend your reach, and maintain your public image. It’s important to connect with...
Social Engagement Series: How to Positively Handle the Negative
You have worked hard to create engaging material on your social media platforms and results are rolling in; that’s great! Remember, though, oftentimes with the positive comes a little negative. With social media, business pages need to know how to promptly and respectfully respond to negative feedback and reviews. Social...
Business Development Opportunities That Have Come from COVID-19
It’s been easy to focus on the challenges that businesses have faced this year as a result of the coronavirus. Along with the bad, however, there is always good if you look closely enough for it.What positives have we seen during the time of COVID-19 for businesses and consumers? Let’s...