In today's fast-paced digital world, the idea of using AI tools to handle various tasks has become increasingly appealing. From creating content to designing logos, AI can seemingly do it all. However, when it comes to building a cohesive and impactful brand, nothing beats the collaborative efforts of a dedicated...
Useful Things About Digital Marketing that You Need to Know
Digital marketing, inbound and outbound marketing, SEO, websites, signs, apparel, video – oh my! When it comes to marketing, the vast number of options and “things you should be doing” can seem daunting. Each option has its place and benefits. However, it’s wise to look at your unique business and see what makes the...
Five Quick Tips for Stellar Email Marketing
Email marketing is one of the most cost-effective methods of engaging your audience, establishing brand awareness, increasing your revenue, and building relationships with your customers. Navigating the world of email marketing, however, can be a balancing act. There is a fine line between a recipient looking forward to your content...
Social Media How-To: The 50-30-20 Rule
Social media sites like Facebook, Twitter, LinkedIn, and TikTok have become integral tools for businesses to interact with their customers. When used strategically, these platforms help your company communicate about your services, connect with your target audience, extend your reach, and maintain your public image. It’s important to connect with...
Social Engagement Series: How to Positively Handle the Negative
You have worked hard to create engaging material on your social media platforms and results are rolling in; that’s great! Remember, though, oftentimes with the positive comes a little negative. With social media, business pages need to know how to promptly and respectfully respond to negative feedback and reviews. Social...
Business Development Opportunities That Have Come from COVID-19
It’s been easy to focus on the challenges that businesses have faced this year as a result of the coronavirus. Along with the bad, however, there is always good if you look closely enough for it.What positives have we seen during the time of COVID-19 for businesses and consumers? Let’s...
Social Media: How to Effectively Choose & Manage the Right Sites for Your Brand
Social media sites are among the best and most cost-effective ways to grow your business and build a loyal online community. Platforms like Instagram, Facebook and LinkedIn allow a space for your consumers to interact with your business in a personal, meaningful way. They also allow you to affordably promote...
Social Engagement Series: Facebook Contests
Are you struggling to boost engagement on your Facebook page? Contests are a proven way to grow engagement through rewarding loyal fans and creating excitement to encourage entrants to check out your page frequently to see if they’ve won. You have probably heard time and time again that photos and...
Top 3 Ways to Properly Use Hashtags
Ahhhhh, hashtags… If you or your brand have been on social media at all in the past few years, then we can only assume you’ve been confronted with the use and misuse of hashtags. Plus, in recent years, it’s been almost impossible not to see multi-million-dollar campaigns with hashtags as...
The Missing Link in Your Social Media Strategy
Whether you’re a small B2B start-up with a less-than-extravagant marketing budget, or a large, well-known corporation with offices all over the country, LinkedIn should be an essential part of your social media marketing strategy. LinkedIn could be nicknamed the “professional Facebook,” a network where professionals can go to...
Pinterest vs. Instagram: What Should You Try First?
If there is one tried and true rule all social media marketers know, it is that the more visual you are, the more interaction you start to see with your fans. This is because fans want to see what you’re made of! They want to see pictures of...
What SMG Learned at Hubspot’s World’s Largest Webinar
SMG recently had the opportunity to tune into the World’s Largest Webinar: Secrets to Success on Social Media in 2014 (#WLW14) presented by Hubspot. The webinar focused on sharing professional insight into three of the biggest social networks out there, Facebook , Twitter, and LinkedIn. ...
4 Ways to Create Your Own Luck with 4 Social Networks
Are you enjoying our new blog, Powered By Creativity? We hope so! If you would like to learn more about a specific topic, don’t hesitate to suggest it to us. After all, this blog is for you! 4 Ways to Create Your Own Luck with 4 Social...
10 Reasons Why Your Business Needs Facebook
Hi, again! We hope you enjoyed our first Powered By Creativity blog post: 5 Reasons Why We Love Marketing– and that you’ll continue to enjoy our blog! 10 Reasons Why Your Business Needs Facebook – In honor of Facebook's 10th Birthday. Happy Birthday, Facebook! The social network reached...