Picking a blog topic – easy, right? Not necessarily. The process of writing a thorough blog that hits all the proper check marks – captures your audience, answers questions, provides value, positions you as an expert – requires many layers of work. Where to begin? Here is a cheat-sheet for how to pick a blog…Continue reading »
Stop making excuses or procrastinating; if you’ve thought about posting regular business blogs or you’d like to sharpen up your skills and increase your posting frequency, the time is NOW! Why are blogs so important? They: – Improve SEO so you’re easier to find – Give businesses clout to position you as an industry expert…Continue reading »
It’s essential. It’s complex. It can be overwhelming. A search engine optimization (SEO) strategy has a lot of moving parts, but the most important thing is to just get started. Here are 5 things you can do right now on your website to improve your SEO. Speed It Up Upload times are a big…Continue reading »
The many facets of marketing can be daunting. What does your business’s marketing strategy actually need? How much should you be spending on a marketing? How do you get potential customers to connect with your brand? The answer is there is no ‘one size fits all’ method when it comes to marketing. Your business is…Continue reading »
Images are worth a thousand words, and videos are worth nearly two million. Using visuals in your marketing isn’t just a suggestion, it’s vital to attracting, converting and retaining your target audience. Nearly 40% of marketers consider visual marketing – use of video and images – to be the most important kind of content used…Continue reading »
