Compared to 20 years ago, the average consumer is smarter and more tech savvy. Much of this is due to the development of the internet and other technology. No matter the time of day, people have a vast amount of information right at their fingertips; all they need to do...
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Website Maintenance: A Complete Guide to Better Performance
So, you’ve built your company a website. Now you just have to sit back and let it work its magic – right? Not quite. Websites need constant monitoring, nurturing, and development. Basically, your site is the equivalent of a technological child. To set that kid up for success (and to...
Expert Advice on How to Best Market to Your Audience
You know your business like the back of your hand, but how about your ideal customer? Do you know your target audience, a.k.a. the demographic most likely to use your product or service?Honing your audience is essential for creating an effective marketing strategy and growing your business. We’ve outlined three...