Email marketing is one of the most cost-effective methods of engaging your audience, establishing brand awareness, increasing your revenue, and building relationships with your customers. Navigating the world of email marketing, however, can be a balancing act. There is a fine line between a recipient looking forward to your content...
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Social Media How-To: The 50-30-20 Rule
Social media sites like Facebook, Twitter, LinkedIn, and TikTok have become integral tools for businesses to interact with their customers. When used strategically, these platforms help your company communicate about your services, connect with your target audience, extend your reach, and maintain your public image. It’s important to connect with...
Visual Marketing: How Video and Images Impact Your Strategy
You’re scrolling through a newsfeed and a video catches your attention. You pause to see what it is, and then you’re drawn in. You go from intrigued to learning more. When you think about the video, you realize you remember a significant amount of the message. Before you know it,...