So, you’ve built your company a website. Now you just have to sit back and let it work its magic – right? Not quite. Websites need constant monitoring, nurturing, and development. Basically, your site is the equivalent of a technological child. To set that kid up for success (and to...
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Expert Advice on How to Best Market to Your Audience
You know your business like the back of your hand, but how about your ideal customer? Do you know your target audience, a.k.a. the demographic most likely to use your product or service?Honing your audience is essential for creating an effective marketing strategy and growing your business. We’ve outlined three...
4 Excellent Reasons to Keep Marketing On Your P&L
When companies are looking to cut costs, marketing is often one of the first areas on the chopping block. However, this can be a detrimental move for businesses in the long run. Strategic marketing is an essential component of your business, just like your employees, storefront, or uniforms. It's how...