2016: The Year of the User Experience – Part 2
With 2016 well underway, in this post we continue to build on ‘The Year of the User Experience’ predictions for what lies ahead this year in the marketing world. Many of the elements featured in our Part 1 post focus specifically on graphic design and how vital it is to make sure the experience your design efforts create is extremely user-friendly and intuitive. Here, we continue that theme with a slight shift to focus more on how to best present the content within those design elements and marketing materials. Without further ado, let’s see what trends in content we can expect to see becoming more prevalent in the coming months.
Modular design allows you to present content in an interesting way that aims to keep users engaged. Because we have busier lifestyles than ever before, as users our attention spans continue to get shorter and material needs to be extremely intriguing to hold our interest. Layouts that feature hard-to-anticipate designs keep one’s eye moving from one thing to the next, offering the fun experience that is preferred by our busy minds. This style of breaking up content is comparable to the shorter paragraph layouts of most blog posts you’re seeing these days, but with the flair of visually interesting design elements to make it pop. For a deeper understanding of modular design and resources to help you get started with this cool trend, check out this article.
Did you know that 100 million people watch at least one video per day? Or that website visitors are 64% more likely to make a product purchase after watching a video? As humans, we process visuals 60,000 times faster than the written word. These are extremely powerful statistics that you’d be wise to use as fuel in your marketing efforts. Telling a story through visuals, especially video, is becoming more and more essential when it comes to sharing your brand with the world. Learn more about the video production services we offer and how we can help you grow your brand.
In addition to video, other visual essentials to include in your marketing strategy are good photography and infographics. These handy and appealing graphics are a fabulous way to organize and distribute information or stories using the power of visuals. Not only do they make data look pretty, but they are also 3x more likely to be shared by viewers than any other type of content. If increasing traffic is one of your top goals for 2016, infographics would be a good area to prioritize.
Truly great design cannot be complete without the key element: typography. A language in itself, typography has the ability to give the written word a voice, ignite emotion and even make the reader believe a statement to be true. This coming year we expect to see some blasts from the past such as retro, serif and handwritten fonts. Check out this great infographic from Design Taxi with some need-to-know trends. Plus, with all the great resources available for finding fonts of all shapes and sizes these days, you’ll never have a shortage of options; in fact, you could most likely spend the rest of 2016 looking at every one out there – you’ve been warned.
Want more information on how to apply these anticipated trends to your own marketing efforts? As always, we’d love to meet with you and discuss how these elements can be incorporated into your marketing plan to help grow your business. Contact us today to learn more.