Holiday Marketing 101
‘Tis nearly the holiday season! From Halloween and Thanksgiving to Christmas and New Year’s, this festive time of year has a magical way of bringing people together. Fond memories of pastimes with friends and family, unique traditions and delicious recipes seem to flood the mind and evoke strong emotions in us all.
Arriving before we know it, these upcoming festivities are a perfect opportunity to engage with your customers on a more personal, human level, as they allow us to communicate in different ways that people truly connect with. What is your business doing to make the most of the year’s most celebrated dates?
Here are some ideas to get the gears turning for how you can engage your customers this holiday season:
People love helping people. It makes us happy to positively impact the life of another. Give customers an insider look at what charitable activities your company or its employees are passionate about. This is a great way to shine a light on the human element of your company, and spread the word about worthy causes near and dear to you. Fundraisers are also a good way to do this, and depending upon what kind of business you run, may provide the opportunity to get people in your door and keep your brand name top of mind, all in the name of giving back. It’s a win-win!
Social media is all about connecting with others and sharing thoughts and ideas – it’s all in the name! A social company is a likable company. Build connections that turn into loyal followers and customers by sharing what makes your company what it is. Share Katherine from the graphic design team’s favorite holiday dish that is always a hit at the office. Post a picture of Bauer the friendly office dog in his Thanksgiving ensemble, because adorable. Show a day-in-the-life series of photos featuring Ian, the boss of the applesauce, on Halloween while sporting his classic Elvis costume. The possibilities are endless here; what it comes down to is sharing a piece of who your company and its team really are to build connections with people.
During the holiday season, it tends to seem as though some companies are bombarding consumers with commercials, jingles, emails, and everything in between, but some businesses hit the nail on the head this time of year with campaigns that are relatable and evoke emotion in viewers. These 18 Brilliant Examples of Holiday Marketing Campaigns from HubSpot are some fabulous demonstrations of companies getting it right. Not only are they eye-catching and clean, but they go deeper to relate to consumers and do things like transport them to a place from their past, inspire creativity, and so much more.
Greetings and Gift Giving
Whether you’re a B2C or B2B company, there are countless options out there to spread a little holiday cheer. Share a personal message of appreciation with a beautiful, custom greeting card. Find that perfect gift that everyone on your shopping list will enjoy. Big or small, a little greeting or gift giving goes a long way to remind customers how grateful you are to have them and recognize their loyalty.
Whether you’re looking for a full-blown holiday campaign, an extra holiday season boost on social media, or that perfect gift to give your most loyal customers, we’re here to help you succeed. At Stray Media Group, we specialize in creating beautiful pieces that are targeted and result-oriented to help spread your message across multi-media platforms and attract customers. Contact us today to get started!