Your company’s signage is often the first interaction people have with your brand. Make a good first impression and round out your marketing strategy with fresh, modern signs created through Stray Media Group’s subsidiary company, Rogue Signs. Based in Grand Forks, ND, our team at Rogue Signs combines our creativity and...
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Target Audience: What It Is and How to Define Yours for Improved Marketing Results
Just like consumers can’t possibly buy from every business, businesses can’t possibly capture every consumer’s attention. Instead of spending your money and resources trying to market to every consumer, you can define a demographic of people that are most likely to be interested in your company’s product or service. By...
Brand Fingerprint – Does Yours Leave a Lasting Impression?
The millions of businesses in the world are as unique as the fingerprints of the billions of people on Earth. Why do some stand out more vividly than the rest? It all comes down to brand identity. Let’s first clear up some terms that can be confusing: brand vs. brand...