EMAIL MARKETING

GROW YOUR BUSINESS AND LEARN CONSUMER BEHAVIOR

Looking for ways to advertise your business that allow you to increase sales, understand consumer buying behavior and grow your revenue? An email campaign is an exceptional marketing tool that accomplishes this and more.

WHAT IS EMAIL MARKETING?

Email marketing is the act of sending branded messaging to groups of prospects or existing customers who have opted-in to receive your company’s correspondence.

 

Effective and cost-efficient, this form of communication is an important part of a complete marketing campaign strategy. Email marketing promotes your business, creates brand awareness, and builds relationships with customers and potential customers in an engaging way.

WHY DOES EMAIL MARKETING WORK?

Targeted & Personalized

Email marketing allows you to provide extremely targeted and personalized messaging that gets results through real-time analytics like click and open rates, purchases and segment data. These valuable insights help you understand audience behavior and purchasing habits to better determine what appeals to your consumers.

Brand Equity & Credibility

The use of email marketing also helps you build brand equity and credibility, as you stay top of mind with consistent messaging delivered to your audience in an engaging way that makes them feel special and appreciated.

 

Whether you’re running a promotion, offering discounts to email subscribers, announcing new products or sharing helpful information, email marketing is a format your business can use to grow in the right direction.

Email marketing campaigns:  
Engage your audience
Establish brand awareness 
Build relationships with customers and prospects
Generate higher ROI
Provide real-time analytics
Allow you to examine audience behavior
Increase revenue
Boost sales
Drive more website traffic

OUR APPROACH TO EMAIL MARKETING

It’s a privilege to be let into someone’s inbox. We help you make it count by creating branded messages that have purpose and remind your audience why they signed up to receive them in the first place.

 

At Stray Media Group, we begin our process with an initial – completely free – meeting so we can get to know you, your business and your goals. We’ll chat about how we can help you reach those goals, and start by working with you to determine a budget that makes sense for your business before our team gets to work on our 5-step approach:

CUSTOMERS AND PROSPECTS

All email marketing starts with a list of customers and prospects – whether you already have one or need help building one, we’ll help you get it perfected for your campaign.

CUSTOMIZED STRATEGY

Using data-driven research, we will develop a customized strategy that maximizes your budget and established frequency that optimizes consumer engagement.

DEVELOP AN EMAIL CAMPAIGN

Creating expertly crafted, targeted content and branded design, we will develop an email campaign and begin the process of deploying messaging.

ANALYZE AND OPTIMIZE

With real-time analytics and A/B testing, we analyze and optimize your campaign – seeing what works best and continuing to provide consumers with the content they engage with most.

PERFORMANCE REPORTS

With each campaign, we provide performance reports so you can see the analytics behind the scenes, such as click and open rates, website traffic referrals and more.

LOOKING FOR MORE WAYS TO GROW YOUR BUSINESS?

We can help you build a custom digital marketing strategy with the services that make the most sense for your business.

READY TO GET STARTED?

It only takes a few seconds.