In order for a brand to successfully market itself appropriately and effectively, a marketing strategy must, MUST, be in place. A marketing strategy is your brand’s master map to everything you want to do as far as sales, advertising, your budget, your promotions timeline, etc. It is also an essential...
Differentiated Marketing Strategy
Outbound and inbound marketing each have their place in a well-developed marketing strategy, but if you aren’t using a differentiated marketing strategy, you aren’t getting the full benefit. The problem is that while outbound and inbound marketing each serve their respective purpose, they aren’t nearly as personal. Smart marketers overcome...