Tag Archives: Video Marketing

Visual Marketing: How Video & Images Impact Your Strategy

Images are worth a thousand words, and videos are worth nearly two million. Using visuals in your marketing isn’t just a suggestion, it’s vital to attracting, converting and retaining your target audience. Nearly 40% of marketers consider visual marketing – use of video and images – to be the most important kind of content used in their strategy, second only to blogs.

Research shows that when people receive information in different ways, the retention rates are drastically different:

  • – Video: 95%
  • – Text with relevant photo: 65%
  • – Text only: 10%

With additional statistics like these, it’s clear the need for visuals in marketing is a given:

  • – Watching video accounts for 1/3 of all online activity
  • – Posts with images are shared over 2x more
  • – 88% of users spend more time on sites that feature video

Attract

The amount of content thrown at us on a daily basis is staggering. Finding creative ways to set yourself apart is vital if you’re going to catch anyone’s attention. Videos and images are two of the best ways to accomplish this.

A great example: This ad from Specialized Bicycles is different, relevant and something you’ll remember. Maximizing their timing and placement by capitalizing on the excitement surrounding the 2018 Tour de France with their star sponsored athlete, Peter Sagan, made for a winning combination.

 


Information presented through stunning imagery and visuals is easier for people to process and retain, compared to the written word. Find ways to think outside the box and use images to cut through the white noise and help your marketing stand out.

Inform

Today’s consumers are more likely to do their research and be on the look for companies providing a solution to their problem. Videos and other visuals are an exceptional way to share a lot of information about your products or services in a short amount of time. Product tutorial and testimonial videos, interviews, infographics, visual instructions – these are all great examples of how to utilize visual marketing to your advantage.

Convert

Conversions – site visitors who are paying customers – are one of the end goals you seek when it comes to users on your website. How can you get these potential customers to become a paying customer? Visual marketing can have a huge impact.

Landing pages that feature video have been shown to increase conversions by over 80%. That coupled with the fact that 87% of marketers worldwide use video in their marketing, it’s easy to see that if you’re not upping your visual marketing game, you’re falling behind your competition.

The need for visuals is clear – now how do you go about getting them? We have several different avenues for you to explore, whether you’re a start-up with a next-to-nothing marketing budget or an established company looking to significantly invest in your visual marketing.

Stock Images

There are tons of sites – both free and paid – that have hundreds of millions of stock photos that you can download. For free options, use the advanced search settings in Google to only pull up images that are free to use or modify (even on the commercial level), as well as free sites, like Pexels or Pixabay, that have high-resolution images that are free to use (note: some may require crediting the photographer, so watch for those restrictions).

Paid options such as Shutterstock, Adobe Stock, iStock and Fotolia feature photographs and videos that can fit just about any industry’s needs, too.

When using stock images, keep in mind that you are far more likely to see the same photo used on a lot of other sites, social platforms or other branding efforts by companies. For that reason, the stock photo option may work for you in some cases but is not the best method to solely rely on in the long run if you’re trying to set your business apart from the rest.

Build Your Own Library

The best way to maximize the potential of your visual marketing strategy is to use as much of your own, custom videos and images as possible. Building a solid library will take time and effort but is well worth it for the longevity of your brand.

It’s like the difference between borrowing a suit from a friend who is slightly bigger than you, compared to a professional custom-tailoring one to your exact measurements. Invest now to give your business material to use far into the future. That could mean hiring a professional to help you out, brushing up on techniques yourself to capture visuals or a combination of the two.

At Stray Media Group, we’re in the business of helping companies reach their maximum potential. Learn more about how we can help shine a light on your brand through creative ideas and custom video marketing services today.

Video Marketing Stray Media Group

4 Things Your Video Marketing Strategy Needs

Connecting with your audience and building relationships – this is why we do what we do in the marketing world. There are countless ways it can be done, but some frontrunners prove time and again to be the most effective. A specific genre of marketing that amplifies your overall strategy by providing viewers with a dynamic and captivating way to consume content is what we like to call video marketing.

Did you know 65% of your audience are visual learners? With content marketing best practices continually evolving to accommodate short attention spans and cutting through the overwhelming amount of content already out there, video marketing can be your cut-to-the-chase saving grace.

What makes great video marketing? Here are four of our go-to tips:

Add value

Your video marketing strategy should have a strong focus on providing value. Just like in a content marketing strategy, it’s important not to push a sales angle but rather give answers to the questions that your audience is asking. Testimonials can also be a valuable tool – having other real people talk about how your products or services actually helped them will be a great addition to your strategy. Positioning yourself as a reliable and follow-worthy expert in your industry will help you build credibility, grow your audience and gain leads.

 

Inspire

Messages should be compelling and inspire viewers to do what you are promoting. If they are not moved by it, why would they share it or even keep watching? We are bombarded by ads all day every day (some estimate upwards of 5,000 a day) so when it comes time to press that ‘Share’ button, it had better be worth the customer’s time and effort.

The feeling you’re going for here is like this:

via GIPHY

 

Dare to be different

Dare to be humorous, edgy and fun. Show a human side of your business – people connect with this engaging type of content, so it provides an exceptional opportunity for them to see your team, products or services in a different light.

Some companies or more professional industries feel that taking risks with their content – written, video or otherwise – is too dangerous. In our eyes, it’s more dangerous to be so cautious that you end up morphing into every other business just like yours. It’s important to note that “edgy” should not be confused with explicit or offensive – there should always be a level of tastefulness to any marketing strategy. Rather, our caution here is to not stifle yourself into a boring state for fear of daring to be different.

Dare to be different...its where the magic happens

 

Make videos concise

You’ve got about 10 seconds (or less) to captivate your audience with a video before they hit ‘Skip’. Make it so good they can’t possibly click that button. Give them the valuable content that they are looking for, but in a concise and to-the-point manner. In the vast sea that is existing content, it’s important to cut through the noise. Package up those videos in nice, quick and informative nuggets so they’re easily digested by audiences.

65% of audiences are visual learners

Video viewership continues to increase exponentially each year, and it’s not slowing down any time soon. This medium gives audiences a fast, convenient way to get the information they want, in the visual manner that has proved to be how the majority of consumers prefer to learn.

Every business can benefit from including video marketing in their stratgey

One of the best things about video marketing? It could be applied to literally ANY business, industry or promotion, and – with the right SEO – get successful results. We believe video marketing should be a cornerstone in every company’s strategy. If you’re ready to shine some lights, camera, action on your marketing plan, give our team at Stray Media Group a call to see how we can help.

 

Traditional VS Digital Marketing

Marketing Smack Down: Traditional vs. Digital

When it comes to your marketing strategy, how do you know where your efforts and budget will be best spent? With countless options available in both the traditional and digital marketing worlds, it’s best to weigh the pros and cons of each to determine what will be best for your unique business and budget.

Traditional Marketing

What is it?

Traditional marketing’ – also referred to as ‘outbound marketing’ – is the oldest form of marketing. This method relies on one-way communication to share a message with an audience.

Examples include:

  • Print – print ads, magazines, newsletters, brochures
  • Direct mail – post cards, catalogs, fliers
  • Broadcast – radio, TV

Pros and Cons

Pros of traditional marketing: Traditional marketing allows you to reach a high number of people with your specific message or promotion. This can be an extremely efficient way to blanket an intended area or audience with what you have to offer.

This method of marketing also provides you with the opportunity to give potential customers something tangible to touch and feel, physically connecting them with your brand. When done well, these materials can give them a great impression of your brand that will have a long-lasting effect.

Cons of traditional marketing: Because it relies on one-way communication, this method of marketing is more direct and less personable, lacking the ability to establish a trusting relationship or an open dialogue with potential customers.

Generally speaking, traditional marketing tends to be more expensive overall than digital alternatives, and the platforms on which many of these materials are featured – such as newspaper and cable TV – have seen a steady decline over the years.

 Digital Marketing

What is it?

Digital marketing’ is the newer kid in town. This umbrella term encompasses all of your online marketing efforts and is heavily focused on fostering two-way, open communication with existing and prospective customers.

Examples include:

Pros and Cons

Pros of digital marketing: An online presence is a must in today’s world. Everything from the way people shop to how they work has shifted to the digital side. Digital marketing allows you to take advantage of this by connecting with people where they are. Plus, with digital you are able to better target your audiences and drill down to people’s likes, dislikes, online searches, demographics, location and more.

Digital marketing is an extremely cost-effective method because it does not rely on the production of tangible pieces, such as magazines or brochures. In addition to the cost to produce and promote digital content being substantially less than traditional methods, the results generated from your digital spending and efforts are more quantifiable.

Cons of digital marketing: The extremely rapid pace at which digital marketing methods and best practices evolve is enough to make one’s head spin; what was hot at 1 p.m. may not be so hot at 2 p.m. This fast-paced flow requires businesses and marketers to continuously and diligently research, test, and implement the latest and greatest to stay relevant.

Because digital marketing focuses on two-way communication, building trust and relationships with people, businesses have to be immensely attentive and cautious. Solid customer service has always been essential to the well-being of a brand, but with today’s digital world one disgruntled customer can publicly shake up your brand’s world in seconds flat. Authentic and helpful responses in a timely manner are essential.

 

Balancing the Two
Overall, the whole point of marketing is to connect with people at the right time and place. These two methods do exactly that, each in their own uniquely effective way.

An important and still relevant component to a well-rounded overall strategy, traditional marketing will always continue to serve an important purpose for businesses. The key to success here is to ensure you’re using these tried-and-true methods to the best of their ability – know what mediums your audience uses and craft your message appropriately for the platform on which it is shared.

On the flip side, it has become evident in recent years that your marketing strategy must include a digital/online presence to stay relevant and ensure that potential customers can easily find you. Meeting people where they are, helping them easily find you, and being a useful resource will prove beneficial to your business, regardless of your target market or industry.

 

Looking for some guidance as to what your marketing strategy should include? We recognize that every company has its own services, audience, and goals, and that it is essential to understand that what’s best for one business won’t always be right for another. Our team is here to help you craft the perfect plan of action. Get hold of us today to discuss how we can help you build and implement it.