Tag Archives: Target audience

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3 Keys to Marketing for Your Audience

You know your business like the back of your hand, but does the same go for your target audience? Learning as much as possible about the customers you want to attract will help your marketing efforts reach their full potential, and in turn grow your business in the right direction. Consider these three tips for maximizing your marketing success:

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Don’t Get Personal

This is a big one, folks. In a sea of people, think about who you want to attract and what draws that person to a brand.

While it’s true that the heart and soul of why you offer the business you do needs to be a core component of your brand identity, it’s vital that you keep your personal preferences in check when marketing to your audience.

Are you part of your target market? Great! Then you’ve got a leg up on the competition. However, if you’re like the vast majority of businesses, you may be one very small – or not even at all – part of the audience that you’re trying to reach with your marketing strategy. If this is the case, what appeals to you personally is irrelevant.

The more you can let this notion sink in, the better off you and your marketing efforts – including the hard-earned money you put into your marketing budget – will be.

How do you know exactly what your target audience will connect with? We’re so glad you asked…

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Do Your Research

It’s elementary, dear brand ambassador. You believe in your company and how it can improve the lives of your customers. Don’t let that passion be wasted by taking shots in the dark for the best marketing strategies – do your homework to find exactly what will connect with your audience.

Excellent tools at your disposal for market research include:

  • • case studies
  • • consumer surveys
  • • focus groups
  • • competitor comparisons (social media channels, websites, branded material, etc.)

One more resource that will prove invaluable in your research efforts? People who do this for a living…

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Trust Your Experts

Would you trust your brother-in-law who knows nothing about electrical work to fix your faulty circuit breaker? Well, you could, but chances are you’re going to have a power outage or a trip to the hospital for a bad case of ‘could’ve-been-avoided-burn-by-electrocution’. If you want to save yourself time, money and a headache, you know that professional services are best left to – you guessed it! – professionals.

Related: Friends Don’t Let Friends Do Their Marketing

Getting a marketing team in your corner is not only a resource to tap for invaluable advice, it also lifts a heavy weight off your shoulders when it comes to marketing your business. At Stray Media Group, we offer marketing support and strategies tailored to your unique business, goals and budget.

Intrigued and ready to maximize the effectiveness of your marketing strategy? Give us a shout to learn how we can help you out.

Writing a blog

5 Steps to Build a Better Business Blog

Stop making excuses or procrastinating; if you’ve thought about posting regular business blogs or you’d like to sharpen up your skills and increase your posting frequency, the time is NOW!

Why are blogs so important? They:

  • – Improve SEO so you’re easier to find
  • – Give businesses clout to position you as an industry expert
  • – Increase leads
  • – Open lines of communication with customers

Learn how to write a blog for your business with these 5 steps:

Blog Target Audience

Marketing communication is all about your consumer: Who are they, what do they like, what are their goals, hobbies, and interests? Find answers to these questions and formulate customer personas to more effectively connect with your audience.

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This will help you choose topics, guide your writing style and find the best avenues to promote your content. You spend valuable time writing excellent content, so make sure it speaks to the leads you are trying to generate!

How to choose a blog topic

You have identified who you want to speak to, now it’s time to choose something to write about. Keep your business blog conversational and not entirely product- or service-oriented.

Potential clients want a solution to a problem – not to be bombarded with messages about your product or service. Keep your content focused on topics that offer useful information that adds value to the lives of your customers.

A person drawing black business graphics.

 

How to write a blog headline and intro

Content is surely king these days when it comes to a marketing strategy. We live in a Game of Thrones-esque world where there are more kings than you can count, with more and more popping up each day. In order to conquer the content world, you will need an epic headline and an intro that not only grabs attention but keeps the readers wanting more. Using numbers, keywords, and exciting verbiage is key – tell them why they must read this article!

How to organize a business blog

You’ve figured out the who and the what, now it’s time to write, organize, and condense your content so it is easy to read and retain.

Start with research. You’re well versed in the products and services your business offers, but it’s also helpful to research what others are doing and search for industry updates. This allows you to see how you stand out from the competition and helps you find new, unique, and interesting ways you could connect with potential clients or solve their problems.

A person typing on a laptop, the screen shows a WordPress blog.

After research, organize your information for optimal readability. Try breaking up the information into 3 to 5 sub-topics that would be most beneficial to the reader. This helps to keep your blog full of valuable information but organized in a way that the viewer can easily retain.

Remember to keep it short and sweet. Your blog doesn’t need to be a novel with every last feature and benefit, just something to answer potential clients’ questions and get them interested. A good starting point to go by is a maximum of 1,000 words but remember every blog goal is unique so do what works best for you.

Posting and promoting a blog

Once you’re done writing, the fun begins! It’s time to take a break, delete the blog from your brain for a bit (at least a few hours!), and focus on something else. Giving yourself a little time to refocus will allow you to have fresh eyes and reassess what you have written, reorganize, and edit better.

It is paramount that your content flows well and doesn’t contain grammar and spelling errors, which can reduce the blog’s credibility. Always allow an outside set of eyes with grammar and spelling strengths to take a second look and make necessary proofreading corrections.

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After that, you are ready to post and promote. Writing your blog is only half of the equation; in order for potential clients to see and benefit from your content, it is vital that you choose where the best place to reach your target demographic is, both online and through your active social media platforms.

We get it – building and writing a business blog can seem like an extremely daunting task when you aren’t one of the few who loves to write, but not having a blog can be a business marketing killer in this modern research- and consumer-driven market.

Let us check this task off your to-do list with our team of professional content creators, who love to write engaging and shareworthy content. Meet the team today by getting hold of us at 701.757.2000.

Phases of the M.O.A.B. (Marketing on a Budget)

Building a marketing strategy that works for your business (and budget) is as essential as it is challenging. It must be as unique as your business and molded according to what you can afford, while ensuring you’re hitting all the crucial components you need to grow your company.

How can you have an effective marketing strategy on a budget? Working your plan through a series of phases can help you succeed.

Start with what you know you absolutely need in order to function as a business. Every business will be different, and your plan will be determined by the amount of resources available to you through your marketing budget. Typically, this would include a website, social media activity, basic SEO and maybe some office essentials like business cards.

The key to phase one is to have a foundation that opens the lines of communication between you and your target audience. If your budget is a little bigger, the first phase of your strategy may reach far beyond the few aforementioned components. If your budget is on the smaller side, maybe you’ll be able to start with one or two of these and build on them as your company grows.

Wherever you are, start with the essentials your customers will need in order to find you and learn more about your business.

As your company grows, so should your marketing budget and strategy. Enter phase two! Break through the plateau at the end of phase one by putting more of your budget into expanding on what your current strategy includes.

Maybe your initial budget only allowed you to have a one-page website with a company description and phone number, but you’re ready to transform it into a several-page site complete with a blog, photo gallery and product videos.

If you started with a Facebook page to establish a presence on social media, enhance your strategy by increasing the frequency of posts and activity, and exploring other social media platforms on which to create business pages to increase your reach.

Look into upping your SEO game in phase two if your initial budget in phase one only allowed you to do the basics. This will help you be more easily found by potential customers and like-minded audience members across the web.

Continuously reshape your strategy to expand and cover more bases as you grow. Use phase three as a time to continue to expand your current efforts, while also exploring other marketing avenues to research and invest in that will allow you to reach more of your target audience.

Again, every business’s strategy will be different, including its timeline from one phase to the next, level of growth and avenues for marketing. Start where you can and always be reworking your strategy so it’s in line with your ever-developing company.

At Stray Media Group, we work with businesses of all shapes and sizes to help them find the marketing strategy that best fits their needs while being conscious of their budget. Our goal is to help you succeed within the means that you have, so you can work on growing your company to its full potential.

Contact our team to learn more about how we can help you define and execute a marketing strategy for your business today.

Target Audiences

Target Audience – 3 Need-to-Knows

Marketing is all about connecting with people – you must listen to what they want or what problems they face that need solving, and be the business to provide the solution they’ve been pining for. Before you can swoop in and save the day, your business must first know who your target audience is, what they are saying, and how to reach them with your solution.

 

What a Target Audience Is

Target Audience – the demographic of people most likely to want your product or service. Essentially, these are the people with a problem that your product or service can help them with. When you think about it, we’ve all been doing this for ages. Back in your young days, did you ever ask your dad for permission to do something because you knew that your mom would say no? Classic case of targeting your message to the right audience for the best result.

Definition of Target Audience

The scope of target audiences varies greatly from wide to narrow. For example, let’s say you own a specialty dog boutique with high-end supplies for the die-hard pooch enthusiast. Your audience is going to be narrower than that of a general pet supplies store that is geared towards a wider audience of pet owners, from cats and dogs to parakeets and gerbils.

Or perhaps you own a car dealership that specializes in expensive luxury sports cars. This product will need to target a sliver of the consumer population that can afford that price tag, such as business men in their 40s or 50s that make over $250,000 a year, vs. your local pre-owned car dealership.

Regardless of what your company does or produces, every business needs a target audience and a strategy for how to reach them.

 

Why your business needs a target audience

Why are target audiences vital to the success of your business? To market or advertise your business, you first need to know who you want to reach and where to find them.

If you’re thinking to yourself “Why would I limit my audience to a small group of people instead of sharing what my business has to offer with the entire world?” you are not alone. While on the surface that may sound like the more logical explanation – to include everyone – when you have a defined marketing budget that isn’t labeled “sky’s the limit” (psst…none of them are) you need to work smarter, not harder, to reach people.

Work smarter, not harder, to reach your target audience

By defining your target audience and marketing to the people you already know would potentially be interested in buying (or at least learning more about) your product or service, you are able to:

  1. Craft your message to speak to them directly
  2. Make a relevant connection between a potential consumer and your brand
  3. Focus budget dollars on mediums you know are more likely to reach your audience

 

How to find your target audience

You know what a target audience is, and understand the importance of defining it for your business. What now? Go out and get it! Thorough market research is key here, whether that means hitting the pavement to do your own legwork or gathering data from research companies or resources.

Ideas for market research include:

  1. Experiments or trials
  2. Focus groups
  3. Interviews
  4. Observation
  5. Product pricing
  6. Social media insights
  7. Surveys
  8. Website analytics

The goal here is to get to know your potential consumers, what problems they experience, what they do about them now, and how your product or service can make their life easier. Learn the ins and outs of where they get their information and outline game plans for how to best reach them.

Is your product an online project management program for small businesses? Chances are your audience is more likely to be reached through digital marketing – website, blogs, online ads, email marketing, etc. – vs. more traditional methods that may be more fitting for targeting a specific area with offers for your local supermarket – print ads, direct mail, TV commercials.

Need a helping hand to define your target audience and develop a marketing plan for how to best reach them? That’s what we’re here for. Our team at Stray Media Group would be happy to meet with you to determine where your business is and what we can do to help you grow. Learn more about our work and how we can take your marketing to new heights by contacting us today!