Tag Archives: social media marketing

Traditional VS Digital Marketing

Marketing Smack Down: Traditional vs. Digital

When it comes to your marketing strategy, how do you know where your efforts and budget will be best spent? With countless options available in both the traditional and digital marketing worlds, it’s best to weigh the pros and cons of each to determine what will be best for your unique business and budget.

Traditional Marketing

What is it?

Traditional marketing’ – also referred to as ‘outbound marketing’ – is the oldest form of marketing. This method relies on one-way communication to share a message with an audience.

Examples include:

  • Print – print ads, magazines, newsletters, brochures
  • Direct mail – post cards, catalogs, fliers
  • Broadcast – radio, TV

Pros and Cons

Pros of traditional marketing: Traditional marketing allows you to reach a high number of people with your specific message or promotion. This can be an extremely efficient way to blanket an intended area or audience with what you have to offer.

This method of marketing also provides you with the opportunity to give potential customers something tangible to touch and feel, physically connecting them with your brand. When done well, these materials can give them a great impression of your brand that will have a long-lasting effect.

Cons of traditional marketing: Because it relies on one-way communication, this method of marketing is more direct and less personable, lacking the ability to establish a trusting relationship or an open dialogue with potential customers.

Generally speaking, traditional marketing tends to be more expensive overall than digital alternatives, and the platforms on which many of these materials are featured – such as newspaper and cable TV – have seen a steady decline over the years.

 Digital Marketing

What is it?

Digital marketing’ is the newer kid in town. This umbrella term encompasses all of your online marketing efforts and is heavily focused on fostering two-way, open communication with existing and prospective customers.

Examples include:

Pros and Cons

Pros of digital marketing: An online presence is a must in today’s world. Everything from the way people shop to how they work has shifted to the digital side. Digital marketing allows you to take advantage of this by connecting with people where they are. Plus, with digital you are able to better target your audiences and drill down to people’s likes, dislikes, online searches, demographics, location and more.

Digital marketing is an extremely cost-effective method because it does not rely on the production of tangible pieces, such as magazines or brochures. In addition to the cost to produce and promote digital content being substantially less than traditional methods, the results generated from your digital spending and efforts are more quantifiable.

Cons of digital marketing: The extremely rapid pace at which digital marketing methods and best practices evolve is enough to make one’s head spin; what was hot at 1 p.m. may not be so hot at 2 p.m. This fast-paced flow requires businesses and marketers to continuously and diligently research, test, and implement the latest and greatest to stay relevant.

Because digital marketing focuses on two-way communication, building trust and relationships with people, businesses have to be immensely attentive and cautious. Solid customer service has always been essential to the well-being of a brand, but with today’s digital world one disgruntled customer can publicly shake up your brand’s world in seconds flat. Authentic and helpful responses in a timely manner are essential.

 

Balancing the Two
Overall, the whole point of marketing is to connect with people at the right time and place. These two methods do exactly that, each in their own uniquely effective way.

An important and still relevant component to a well-rounded overall strategy, traditional marketing will always continue to serve an important purpose for businesses. The key to success here is to ensure you’re using these tried-and-true methods to the best of their ability – know what mediums your audience uses and craft your message appropriately for the platform on which it is shared.

On the flip side, it has become evident in recent years that your marketing strategy must include a digital/online presence to stay relevant and ensure that potential customers can easily find you. Meeting people where they are, helping them easily find you, and being a useful resource will prove beneficial to your business, regardless of your target market or industry.

 

Looking for some guidance as to what your marketing strategy should include? We recognize that every company has its own services, audience, and goals, and that it is essential to understand that what’s best for one business won’t always be right for another. Our team is here to help you craft the perfect plan of action. Get hold of us today to discuss how we can help you build and implement it.

 

The Missing Link in Your Social Media Strategy

 

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Whether you’re a small B2B start-up with a less-than-extravagant marketing budget, or a large, well-known corporation with offices all over the country, LinkedIn should be an essential part of your social media marketing strategy.

LinkedIn could be nicknamed the “professional Facebook,” a network where professionals can go to seek jobs or employees, attract new sales leads, share and read industry insights, but ultimately to interact, or connect, with others.

Whether your company has yet to build a LinkedIn page, or you have one but rarely interact with it, it’s time to think differently. Don’t let LinkedIn be the missing link in your social media strategy. Let’s review our top five reasons why your business needs a LinkedIn page.

1. Show Your Credibility – First and foremost, LinkedIn is connecting your business with other companies and professionals in your industry and community. With that said, this is your place to shine and show off to them. Show off what you’re great at (like on a Showcase page!), share your opinions, and participate in discussions that reinforce your expertise. Let everyone know how smart you are! You never know, someone who is seeking your services might be reading. For example, SMG recently announced on LinkedIn the addition of two Summit Creative Awards!

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2. Find the Talent You’re Looking for – If your company is hiring, or thinking about it, LinkedIn is great for a “first look.” Not only can job seekers reach out to you on LinkedIn, but you can also reach out to them! Since it’s easy to look up a user’s job history, special skills, and mutual contacts, your company can take a proactive approach and start a conversation with those you want to hire! For example, check out Adobe’s LinkedIn page.

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3. Deepen Your Knowledge – With the ability to follow as many companies and individuals as you would like, LinkedIn is great for following industry leaders you look up to, your favorite blogs, company updates, white papers, etc. Scrolling through your home feed, you can find content-rich articles in any industry, anywhere in the world, to broaden your knowledge, or to hear another professional’s valued opinion. We often look at Microsoft’s original  and empowering articles!

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4. Find New Sales Leads – As we mentioned before, LinkedIn is great for connecting with others, especially those in your target market. If your page is consistently offering current updates and original content, new, organic leads will start to come your way. Think of lead prospecting on LinkedIn as word-of-mouth advertising gone digital. It’s still about networking, just with a click of a button!

5. And Yes, it’s Free – Besides the special tools LinkedIn offers, like Sales Lead Generation, this social network is FREE. Free to start, free to use, free of any financial risk. So why not? Connect today!

Are you interested in creating or refining your social media strategy? We can help! When you need professional guidance on LinkedIn, Facebook, Twitter, etc., SMG can deal with your social anxiety!

 

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Pinterest vs. Instagram: What Should You Try First?

 

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If there is one tried and true rule all social media marketers know, it is that the more visual you are, the more interaction you start to see with your fans. This is because fans want to see what you’re made of! They want to see pictures of the clothing you design or the bike you are giving away; they want to see videos of your latest software tutorial or how to make a delicious latte with your new coffee maker.

 

Ultimately, they want to interact with your brand. That’s why they ‘liked’ it or started to follow you. Visually pleasing images and interactive videos are by far the best way to bump your engagement up instantly on social media.

 

Two social avenues that lend themselves perfectly to sharing visual content are Pinterest and Instagram. They allow a brand to share what they find inspiring, useful, or just plain cool.

 

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So which one is right for your brand? Although many brands effectively utilize both Pinterest and Instagram, it’s certainly easier and more realistic for smaller companies to start with one. When deciding which network to start with, it’s important to first think about your audience, because at the end of the day, this is designed for them to use! Take a look at this chart below to see where your audience is most likely to be:

 

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Listening to your audience is the bottom line when deciding between these two platforms. We see younger audiences go for Instagram, while older folks go for Pinterest. If your brand’s typical customer is not mobile-savvy, you should not make Instagram a top social priority.

 

Knowing your audience’s tendencies will be like finding gold when choosing which social media platforms to go forward with, especially when you are deciding between Pinterest and Instagram!

 

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4 Ways to Create Your Own Luck with 4 Social Networks

 

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Are you enjoying our new blog, Powered By Creativity? We hope so! If you would like to learn more about a specific topic, don’t hesitate to suggest it to us. After all, this blog is for you!

 

4 Ways to Create Your Own Luck with 4 Social Networks

 

Since today is St. Patrick’s Day, we can’t help but wish on a four-leaf clover for some Luck of the Irish. Who couldn’t use a bit of extra luck now and then, right?

 

Here at SMG, we don’t rely on luck with much, and especially not with social media marketing. We steer clear from the belief that marketing success stems from luck, chance, and mere guessing, but rather a combined effort of strategizing, timing, and content creation.

 

But who’s to say we can’t position ourselves to get lucky more often? Let’s check out SMG’s 4 Ways to Create Your Own Luck With 4 Social Networks.

 

 

Facebook Facebook: To create more Facebook luck, give your fans something to talk about! It’s one thing to get them to like your page; it’s another to get them to stay. Share content that matters to them, and share what they can’t get from simply looking at your website. Let them feel like they are a part of an exclusive club by posting various check-in offers, contests, sweepstakes, etc.

 

Twitter Twitter: Similar to Facebook, the best way to create your own luck on Twitter is to engage. Engage with those in your industry, especially thought-leaders. Whether it’s replying with an answer to their question, or bringing up a new talking point, you’re ultimately getting your name out there. You’ll gain more followers and retweets from people that appreciate what you have to say!

 

Pinterest Pinterest: To create and sustain Pinterest followers (and even increase traffic to your website), pin less of the products and services you sell, and more of what makes you, you! Creating boards about your brand’s lifestyle and what it looks like to work in your office will express a personality followers can identify with. It’s not your store – it’s a social network.

 

LinkedIn LinkedIn: Because this network is positioned as purely professional, it’s best to use this opportunity to show your company’s industry knowledge and expertise. Try creating content that pertains to what is trending in your industry or any big ideas you may have. Distinguish your company as unique from the rest and you will find yourself with more connections and influence in your industry.

 

What are your biggest concerns with your social media profiles? What works for you and what have you struggled with? Share with us!

 

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