Tag Archives: social media marketing

Social media network apps.

Social Media How-To: What Your Business Needs to Succeed

Feel like your business’s social media game needs some work? While every business is different and should have a social game plan as unique as its products and services, there are a handful of tips that every business owner can do to boost their social efforts.

Notes and doodles in notebook.


Having a plan in place to stay active and relevant is crucial to the long-term success of your business’s social media efforts. Build your social marketing strategy with this in mind and tailor your day-to-day social activity accordingly.

Looking to build your audience? Promote content to people in your target market. Trying to connect more with your existing customers? Pump up your engaging posts, ask for testimonials, or create promotional offers and contests.


Woman writing in notebook.


The content you choose to share on your social media platforms is vital to the effectiveness of your marketing plan. You have to find the balance between engaging your audience, sharing informative or helpful resources, and promoting your business.

Each business and its social pages will be different and require unique content strategies to appeal to their specific audience, but a good rule of thumb to follow is the 50-30-20 rule:

  • 50%: Engaging
  • 30%: Informative
  • 20%: Promotion


Thumbs-up and thumbs-down icons.


Pay close attention to what your followers have to say. These people make up your audience, and listening to their questions, suggestions, frustrations and other feedback can be used to improve your business and its social media strategy. Learn from this information and provide them more of what they want – and fix any potential issues they may be experiencing with your products or services.

An extremely important thing to remember when reviewing and replying to customer feedback is to always stay positive and helpful. Read these tips for dealing with negative social media posts or other feedback in a professional way.


Illustration of megaphone.

Boosted Posts

To help improve your reach and expand your targeting efforts on social media, try boosting posts on some of your networks. Even a budget of $10 or $20 can help to dramatically increase the number of people that see your boosted post and broaden your audience.

Improve results over time by reviewing the analytics provided to you at the end of your promotional timeline to see how well it performed and test the effectiveness of different types of posts.




Feel like you don’t have the time to dedicate to your social media strategy? Get a helping hand to cover the work load so you can have more time to focus on your business. At Stray Media Group, we offer flexible social media marketing plans that fit the unique needs and goals of our clients. Give us a call to learn more about our social media services today.

Digital marketing illustration with technology icons, computer and people.

The Truth About Digital Marketing

Digital, inbound vs. outbound, SEO, web, budgets – oh my! When it comes to marketing, the vast amount of options and ‘things you should be doing’ can seem daunting.

While each option has its place and benefits, it’s wise to look at your unique business and see what makes the most sense for you. This post will take a look at what digital marketing is, how to know if it’s right for your business, and what you can do to make the most of your investment.

What is digital marketing?

‘Digital marketing’ is an umbrella term for numerous tactics used to reach your audience online or in some electronic form. Basically, it refers to any marketing efforts on the web and electronic devices that promote your business in some way.

Digital marketing tactics and examples include:

  • SEO
    • Websites
    • Blogs
    • Infographics
    • Retarget marketing
  • Content Marketing
    • Blog posts
    • Ebooks
    • Online brochures, newsletters, lookbooks
  • Social media channels
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • Snapchat
    • Pinterest
  • Pay-Per-Click Ads
    • Google Ads
    • Facebook boosted posts
    • Instagram sponsored posts
    • Twitter promoted tweets
    • LinkedIn sponsored messages
  • Email Marketing
    • Email newsletters
    • Social media scheduling
    • Blog subscriptions
    • Follow-ups to site visitors who shared their contact info


What is the difference between digital and inbound marketing?

 ‘Wait, isn’t that the same as inbound marketing?’ Look at you with all the smart questions! Digital marketing refers to the number of tactics you can utilize online to attract customers, but it is not compelled to focus solely on two-way communication like inbound.

While they may use some of the same tactics, inbound differs from digital in that inbound is a marketing method that focuses solely on pulling an audience in by providing helpful info (think ebooks, infographics, etc.). Outbound is a push method where marketing messages are put in front of the audience whether they ask for it or not (web banner ads, direct mail, etc.). Digital marketing incorporates both push and pull methods into a strategy.


Woman and man at table looking at data and graphs on computer.

The lowdown on digital marketing and how to make it work for you:

Digital marketing can be an amazing tool to help businesses reach their audience. However, it’s important to be mindful of how digital marketing plans are presented to you and think logically about what’s right for your business.

Beware of oversold data.

A note of caution: Beware of the companies that are not actually in the business of digital marketing and are just selling plans on the side as an additional service. Oftentimes, these tend to oversell data and numbers that actually hold little weight and can be useless to your business.

For example, if a company comes to you with a retargeting ad campaign plan that shows you can get as many as 100,000 impressions – number of times content is displayed, regardless of whether or not it was clicked – in one month, and convert on average 10% of those, that all sounds great! But if your site gets less than 2,000 visitors a month, this data can be extremely misleading. Oftentimes, unless you have 100,000+ monthly visitors to your website, data of this nature does not apply to you and your business.

Additionally, information on this scale relates best when applied to e-commerce sites that actually sell something. Sites like this are able to ‘convert’ potential customers into paying customers by getting them back on their site to complete a purchase. So how do you increase site traffic, and what if your site does not sell anything?


Papers with data and graphs on table.

How to increase traffic to your website.

So, you don’t have 100,000+ visitors to your website and you’re not sure where to go next? We get that. A good place to start is to focus on increasing your site’s traffic organically, in addition to digital marketing, so that both can work more effectively while also setting you up for long-term, sustainable growth.


  1. Build site traffic organically
  2. Pay to get people to your site
    • Paid Social Posts
    • Google Ads (formerly AdWords)
    • Retargeting


Set your own definition of ‘conversions’.

Conversion rates determine the value of your digital ad, and ‘conversion’ can mean different things for different businesses. Perhaps the nature of your business requires someone from your company to speak with potential customers in order to get their business. In this case, your definition of a conversion could be when someone completes a contact form on your website.

Some types of conversions:

  • Complete purchase
  • Fill out contact form
  • Inquire for ebook or other content
  • Sign up for blog
  • Complete questionnaire or quiz

At Stray Media Group, we primarily work with small- to medium-sized businesses in the country, mostly situated in the Midwest region. We understand the challenges you may be facing in the daunting world of digital marketing and finding the solutions that fit your business best. If you’d like to learn more about how we can build a digital marketing strategy that fits your needs and budget, feel free to give us a call.

Marketing Strategies – Essentials from the Experts

The many facets of marketing can be daunting. What does your business’s marketing strategy actually need? How much should you be spending on a marketing? How do you get potential customers to connect with your brand?

The answer is there is no ‘one size fits all’ method when it comes to marketing. Your business is as unique as your fingerprint and should be treated as such.

While there is no single method, there are components of marketing that every business needs to think about. Our team has put together their marketing genius to help get your gears turning.

“Having a clear vision of your brand and maintaining that in all of your creative and social content. Your brand identity is the best tool in your sale’s kit. It is what drives customers to want to interact with you. Until that first person-to-person interaction occurs your only goal should be to sell who you are and not necessarily your product or service.”

Tim, Account Manager

“I think the most important part of marketing is adding value to people’s lives. Instead of thinking about how you can sell something, think of how you can impact their lives in a positive way.”

Mariah, Account Coordinator

“Being on target with your message and delivering it clearly. Too many commercials and advertisements make me say, “What the…?” because I have no idea what message they’re trying to get across to me. It’s one thing to be clever but being unclear is another.”

Heather, COO

“Figure out who you want to market to. Once you know your target audience, you can create messages that will resonate deeper with people. Connecting on a more personal level will help to improve communication and build customer loyalty.”

Alexa, Graphic Designer

“Know what the goal of your message is. Are you trying to evoke an emotion from viewers? Inform people of something? Have a clear vision of what your overall goal is so your marketing is continuously working to achieve it.”

Keely, Graphic & Web Designer

“Having your own unique voice and brand persona. The style you write content in, how you interact with followers on social media, the look and feel of your creative material – all these elements give your audience a glimpse into who you are as a business. Use these opportunities to tell your story and connect people not only to your products and services, but your overall brand.”

Jen, Content Creator

The boss of the apple sauce has two must-haves to share:

“First is simplicity. Whether it’s a big billboard or a business card, if your material is too busy or complicated to grasp right away, the chance to connect with your audience will be lost.

Second, and perhaps the most important of all is brand standards and consistency. Too many businesses have an “it’s good enough” attitude which stunts their growth. Consistently holding your marketing to the highest level of standards across all of your marketing mediums and your brand will not only be elevated in appearance, but more trusted by the people you are trying to communicate with.”

Dave, Creative Director


Incorporate these essentials into your marketing plan for a well-rounded strategy that gets results. Still not quite sure where to begin? Our team of marketing gurus has your back – give us a call to chat about how we can help build the strategy that fits your business best.


Social Media How-To The 50-30-20 Rule

Social Media How-To: The 50-30-20 Rule

Social media is all about connecting with people. In order to connect, you have to post high-quality content that speaks to both your business and the like-minded people you want to engage with. If you’re feeling a little lost as to how to accomplish this, a good guide to follow is the 50-30-20 rule:


50% engaging content

People love to be entertained, and we are here to give the people what they want. Who doesn’t love a hilarious GIF or an adorable puppy video? This type of content shows the human side of your business, allowing you to connect with like-minded people on a two-way communication platform.

Half of the content that you put on your social media accounts should be all about that engagement. Find some things that relate to your business, and others that are just for fun.

Ideas for engaging content:

  • GIFs
  • Memes
  • Videos
  • Contests
  • Giveaways
  • Add emoji’s to posts
  • Industry-related jokes
  • Trivia questions
  • Fun employee photos
  • Behind the scenes footage

Content that shows the who and why of your business on a more personal level will attract people who dig the same things you do. This is your chance to woo your audience with everything you’ve got to keep them coming back for more!

Remember, though, that not all GIFs and memes are made equal. Keeping your content appropriate and professional should always be top priority. This doesn’t mean everything needs to sound corporate or scripted; in fact, it should not. Rather, make sure your light-hearted and engaging material is shared in a fun, personable way but is also grammatically correct and has a safe-for-work feel.


30% educational content

Educate your audience and help them solve their problems. Show them what you’re worth and why they would be smart to follow your content by spreading the knowledge.

Pay attention to the questions your audience asks or the problems they have, and find solutions to share with them. This is an excellent way to share your own blogs to educate your audience, while also positioning yourself as an industry expert. Sharing content from outside, reputable sources is another great way to inform your audience. Plus, you’ll sometimes get some love back from those sources by their sharing your stuff, which helps expand your reach and audience.


20% promotional content

Sales are what make the business world go ’round, so of course we’d suggest you throw in a few promotional posts, too. A good rule of thumb is that about 20% of the content you post on social media should promote your brand.

This number seems low to companies sometimes, but you have to remember that social media is a two-way street with the intention of connecting with people. When you’re invited to a party, do you spend the whole time pushing your services on the guests? Our guess is that if you do, you’re quickly going to become the loneliest person in the place. Respect the audience’s wishes for more engaging and informative content first, and promote what you have to offer last.



While the 50-30-20 rule is a great way to outline your social media marketing efforts, it is not absolute. Every company is different and needs their own custom formula to find that social media sweet spot.

Spend time testing different ways to engage your audience and solve their problems. You may find that some of your promotional posts perform better at different times of the day (or year). Fine-tune your social media marketing calendars to what best fits the needs of your business. Utilize the analytics and insights different platforms offer to help you navigate what works best.


Hire a pro to do your social media marketing

Maybe social media isn’t your thing, and taking care of your customers is more your cup of tea. After all, isn’t that why we’re all here? To provide people with a product or service that enhances their lives in some way. Let a pro help by having them handle your social media marketing so you can have more time to focus on your customers and your business.

That’s where we come in! At Stray Media Group, our team can build a social media marketing plan that can be customized to whatever you like. From daily posts across a dozen platforms to weekly posts on a couple of key platforms, we do it all. Contact us to see how we can help today!

Traditional VS Digital Marketing

Marketing Smack Down: Traditional vs. Digital

When it comes to your marketing strategy, how do you know where your efforts and budget will be best spent? With countless options available in both the traditional and digital marketing worlds, it’s best to weigh the pros and cons of each to determine what will be best for your unique business and budget.

Traditional Marketing

What is it?

Traditional marketing’ – also referred to as ‘outbound marketing’ – is the oldest form of marketing. This method relies on one-way communication to share a message with an audience.

Examples include:

  • Print – print ads, magazines, newsletters, brochures
  • Direct mail – post cards, catalogs, fliers
  • Broadcast – radio, TV

Pros and Cons

Pros of traditional marketing: Traditional marketing allows you to reach a high number of people with your specific message or promotion. This can be an extremely efficient way to blanket an intended area or audience with what you have to offer.

This method of marketing also provides you with the opportunity to give potential customers something tangible to touch and feel, physically connecting them with your brand. When done well, these materials can give them a great impression of your brand that will have a long-lasting effect.

Cons of traditional marketing: Because it relies on one-way communication, this method of marketing is more direct and less personable, lacking the ability to establish a trusting relationship or an open dialogue with potential customers.

Generally speaking, traditional marketing tends to be more expensive overall than digital alternatives, and the platforms on which many of these materials are featured – such as newspaper and cable TV – have seen a steady decline over the years.

 Digital Marketing

What is it?

Digital marketing’ is the newer kid in town. This umbrella term encompasses all of your online marketing efforts and is heavily focused on fostering two-way, open communication with existing and prospective customers.

Examples include:

Pros and Cons

Pros of digital marketing: An online presence is a must in today’s world. Everything from the way people shop to how they work has shifted to the digital side. Digital marketing allows you to take advantage of this by connecting with people where they are. Plus, with digital you are able to better target your audiences and drill down to people’s likes, dislikes, online searches, demographics, location and more.

Digital marketing is an extremely cost-effective method because it does not rely on the production of tangible pieces, such as magazines or brochures. In addition to the cost to produce and promote digital content being substantially less than traditional methods, the results generated from your digital spending and efforts are more quantifiable.

Cons of digital marketing: The extremely rapid pace at which digital marketing methods and best practices evolve is enough to make one’s head spin; what was hot at 1 p.m. may not be so hot at 2 p.m. This fast-paced flow requires businesses and marketers to continuously and diligently research, test, and implement the latest and greatest to stay relevant.

Because digital marketing focuses on two-way communication, building trust and relationships with people, businesses have to be immensely attentive and cautious. Solid customer service has always been essential to the well-being of a brand, but with today’s digital world one disgruntled customer can publicly shake up your brand’s world in seconds flat. Authentic and helpful responses in a timely manner are essential.


Balancing the Two
Overall, the whole point of marketing is to connect with people at the right time and place. These two methods do exactly that, each in their own uniquely effective way.

An important and still relevant component to a well-rounded overall strategy, traditional marketing will always continue to serve an important purpose for businesses. The key to success here is to ensure you’re using these tried-and-true methods to the best of their ability – know what mediums your audience uses and craft your message appropriately for the platform on which it is shared.

On the flip side, it has become evident in recent years that your marketing strategy must include a digital/online presence to stay relevant and ensure that potential customers can easily find you. Meeting people where they are, helping them easily find you, and being a useful resource will prove beneficial to your business, regardless of your target market or industry.


Looking for some guidance as to what your marketing strategy should include? We recognize that every company has its own services, audience, and goals, and that it is essential to understand that what’s best for one business won’t always be right for another. Our team is here to help you craft the perfect plan of action. Get hold of us today to discuss how we can help you build and implement it.