Tag Archives: social media marketing

Marketing Strategies – Essentials from the Experts

The many facets of marketing can be daunting. What does your business’s marketing strategy actually need? How much should you be spending on a marketing? How do you get potential customers to connect with your brand?

The answer is there is no ‘one size fits all’ method when it comes to marketing. Your business is as unique as your fingerprint and should be treated as such.

While there is no single method, there are components of marketing that every business needs to think about. Our team has put together their marketing genius to help get your gears turning.

“Having a clear vision of your brand and maintaining that in all of your creative and social content. Your brand identity is the best tool in your sale’s kit. It is what drives customers to want to interact with you. Until that first person-to-person interaction occurs your only goal should be to sell who you are and not necessarily your product or service.”

Tim, Account Manager

“I think the most important part of marketing is adding value to people’s lives. Instead of thinking about how you can sell something, think of how you can impact their lives in a positive way.”

Mariah, Account Coordinator

“Being on target with your message and delivering it clearly. Too many commercials and advertisements make me say, “What the…?” because I have no idea what message they’re trying to get across to me. It’s one thing to be clever but being unclear is another.”

Heather, COO

“Figure out who you want to market to. Once you know your target audience, you can create messages that will resonate deeper with people. Connecting on a more personal level will help to improve communication and build customer loyalty.”

Alexa, Graphic Designer

“Know what the goal of your message is. Are you trying to evoke an emotion from viewers? Inform people of something? Have a clear vision of what your overall goal is so your marketing is continuously working to achieve it.”

Keely, Graphic & Web Designer

“Having your own unique voice and brand persona. The style you write content in, how you interact with followers on social media, the look and feel of your creative material – all these elements give your audience a glimpse into who you are as a business. Use these opportunities to tell your story and connect people not only to your products and services, but your overall brand.”

Jen, Content Creator

The boss of the apple sauce has two must-haves to share:

“First is simplicity. Whether it’s a big billboard or a business card, if your material is too busy or complicated to grasp right away, the chance to connect with your audience will be lost.

Second, and perhaps the most important of all is brand standards and consistency. Too many businesses have an “it’s good enough” attitude which stunts their growth. Consistently holding your marketing to the highest level of standards across all of your marketing mediums and your brand will not only be elevated in appearance, but more trusted by the people you are trying to communicate with.”

Dave, Creative Director


Incorporate these essentials into your marketing plan for a well-rounded strategy that gets results. Still not quite sure where to begin? Our team of marketing gurus has your back – give us a call to chat about how we can help build the strategy that fits your business best.


Social Media How-To The 50-30-20 Rule

Social Media How-To: The 50-30-20 Rule

Social media is all about connecting with people. In order to connect, you have to post high-quality content that speaks to both your business and the like-minded people you want to engage with. If you’re feeling a little lost as to how to accomplish this, a good guide to follow is the 50-30-20 rule:


50% engaging content

People love to be entertained, and we are here to give the people what they want. Who doesn’t love a hilarious GIF or an adorable puppy video? This type of content shows the human side of your business, allowing you to connect with like-minded people on a two-way communication platform.

Half of the content that you put on your social media accounts should be all about that engagement. Find some things that relate to your business, and others that are just for fun.

Ideas for engaging content:

  • GIFs
  • Memes
  • Videos
  • Contests
  • Giveaways
  • Add emoji’s to posts
  • Industry-related jokes
  • Trivia questions
  • Fun employee photos
  • Behind the scenes footage

Content that shows the who and why of your business on a more personal level will attract people who dig the same things you do. This is your chance to woo your audience with everything you’ve got to keep them coming back for more!

Remember, though, that not all GIFs and memes are made equal. Keeping your content appropriate and professional should always be top priority. This doesn’t mean everything needs to sound corporate or scripted; in fact, it should not. Rather, make sure your light-hearted and engaging material is shared in a fun, personable way but is also grammatically correct and has a safe-for-work feel.


30% educational content

Educate your audience and help them solve their problems. Show them what you’re worth and why they would be smart to follow your content by spreading the knowledge.

Pay attention to the questions your audience asks or the problems they have, and find solutions to share with them. This is an excellent way to share your own blogs to educate your audience, while also positioning yourself as an industry expert. Sharing content from outside, reputable sources is another great way to inform your audience. Plus, you’ll sometimes get some love back from those sources by their sharing your stuff, which helps expand your reach and audience.


20% promotional content

Sales are what make the business world go ’round, so of course we’d suggest you throw in a few promotional posts, too. A good rule of thumb is that about 20% of the content you post on social media should promote your brand.

This number seems low to companies sometimes, but you have to remember that social media is a two-way street with the intention of connecting with people. When you’re invited to a party, do you spend the whole time pushing your services on the guests? Our guess is that if you do, you’re quickly going to become the loneliest person in the place. Respect the audience’s wishes for more engaging and informative content first, and promote what you have to offer last.



While the 50-30-20 rule is a great way to outline your social media marketing efforts, it is not absolute. Every company is different and needs their own custom formula to find that social media sweet spot.

Spend time testing different ways to engage your audience and solve their problems. You may find that some of your promotional posts perform better at different times of the day (or year). Fine-tune your social media marketing calendars to what best fits the needs of your business. Utilize the analytics and insights different platforms offer to help you navigate what works best.


Hire a pro to do your social media marketing

Maybe social media isn’t your thing, and taking care of your customers is more your cup of tea. After all, isn’t that why we’re all here? To provide people with a product or service that enhances their lives in some way. Let a pro help by having them handle your social media marketing so you can have more time to focus on your customers and your business.

That’s where we come in! At Stray Media Group, our team can build a social media marketing plan that can be customized to whatever you like. From daily posts across a dozen platforms to weekly posts on a couple of key platforms, we do it all. Contact us to see how we can help today!

Traditional VS Digital Marketing

Marketing Smack Down: Traditional vs. Digital

When it comes to your marketing strategy, how do you know where your efforts and budget will be best spent? With countless options available in both the traditional and digital marketing worlds, it’s best to weigh the pros and cons of each to determine what will be best for your unique business and budget.

Traditional Marketing

What is it?

Traditional marketing’ – also referred to as ‘outbound marketing’ – is the oldest form of marketing. This method relies on one-way communication to share a message with an audience.

Examples include:

  • Print – print ads, magazines, newsletters, brochures
  • Direct mail – post cards, catalogs, fliers
  • Broadcast – radio, TV

Pros and Cons

Pros of traditional marketing: Traditional marketing allows you to reach a high number of people with your specific message or promotion. This can be an extremely efficient way to blanket an intended area or audience with what you have to offer.

This method of marketing also provides you with the opportunity to give potential customers something tangible to touch and feel, physically connecting them with your brand. When done well, these materials can give them a great impression of your brand that will have a long-lasting effect.

Cons of traditional marketing: Because it relies on one-way communication, this method of marketing is more direct and less personable, lacking the ability to establish a trusting relationship or an open dialogue with potential customers.

Generally speaking, traditional marketing tends to be more expensive overall than digital alternatives, and the platforms on which many of these materials are featured – such as newspaper and cable TV – have seen a steady decline over the years.

 Digital Marketing

What is it?

Digital marketing’ is the newer kid in town. This umbrella term encompasses all of your online marketing efforts and is heavily focused on fostering two-way, open communication with existing and prospective customers.

Examples include:

Pros and Cons

Pros of digital marketing: An online presence is a must in today’s world. Everything from the way people shop to how they work has shifted to the digital side. Digital marketing allows you to take advantage of this by connecting with people where they are. Plus, with digital you are able to better target your audiences and drill down to people’s likes, dislikes, online searches, demographics, location and more.

Digital marketing is an extremely cost-effective method because it does not rely on the production of tangible pieces, such as magazines or brochures. In addition to the cost to produce and promote digital content being substantially less than traditional methods, the results generated from your digital spending and efforts are more quantifiable.

Cons of digital marketing: The extremely rapid pace at which digital marketing methods and best practices evolve is enough to make one’s head spin; what was hot at 1 p.m. may not be so hot at 2 p.m. This fast-paced flow requires businesses and marketers to continuously and diligently research, test, and implement the latest and greatest to stay relevant.

Because digital marketing focuses on two-way communication, building trust and relationships with people, businesses have to be immensely attentive and cautious. Solid customer service has always been essential to the well-being of a brand, but with today’s digital world one disgruntled customer can publicly shake up your brand’s world in seconds flat. Authentic and helpful responses in a timely manner are essential.


Balancing the Two
Overall, the whole point of marketing is to connect with people at the right time and place. These two methods do exactly that, each in their own uniquely effective way.

An important and still relevant component to a well-rounded overall strategy, traditional marketing will always continue to serve an important purpose for businesses. The key to success here is to ensure you’re using these tried-and-true methods to the best of their ability – know what mediums your audience uses and craft your message appropriately for the platform on which it is shared.

On the flip side, it has become evident in recent years that your marketing strategy must include a digital/online presence to stay relevant and ensure that potential customers can easily find you. Meeting people where they are, helping them easily find you, and being a useful resource will prove beneficial to your business, regardless of your target market or industry.


Looking for some guidance as to what your marketing strategy should include? We recognize that every company has its own services, audience, and goals, and that it is essential to understand that what’s best for one business won’t always be right for another. Our team is here to help you craft the perfect plan of action. Get hold of us today to discuss how we can help you build and implement it.


The Missing Link in Your Social Media Strategy




Whether you’re a small B2B start-up with a less-than-extravagant marketing budget, or a large, well-known corporation with offices all over the country, LinkedIn should be an essential part of your social media marketing strategy.

LinkedIn could be nicknamed the “professional Facebook,” a network where professionals can go to seek jobs or employees, attract new sales leads, share and read industry insights, but ultimately to interact, or connect, with others.

Whether your company has yet to build a LinkedIn page, or you have one but rarely interact with it, it’s time to think differently. Don’t let LinkedIn be the missing link in your social media strategy. Let’s review our top five reasons why your business needs a LinkedIn page.

1. Show Your Credibility – First and foremost, LinkedIn is connecting your business with other companies and professionals in your industry and community. With that said, this is your place to shine and show off to them. Show off what you’re great at (like on a Showcase page!), share your opinions, and participate in discussions that reinforce your expertise. Let everyone know how smart you are! You never know, someone who is seeking your services might be reading. For example, SMG recently announced on LinkedIn the addition of two Summit Creative Awards!


2. Find the Talent You’re Looking for – If your company is hiring, or thinking about it, LinkedIn is great for a “first look.” Not only can job seekers reach out to you on LinkedIn, but you can also reach out to them! Since it’s easy to look up a user’s job history, special skills, and mutual contacts, your company can take a proactive approach and start a conversation with those you want to hire! For example, check out Adobe’s LinkedIn page.


3. Deepen Your Knowledge – With the ability to follow as many companies and individuals as you would like, LinkedIn is great for following industry leaders you look up to, your favorite blogs, company updates, white papers, etc. Scrolling through your home feed, you can find content-rich articles in any industry, anywhere in the world, to broaden your knowledge, or to hear another professional’s valued opinion. We often look at Microsoft’s original  and empowering articles!


4. Find New Sales Leads – As we mentioned before, LinkedIn is great for connecting with others, especially those in your target market. If your page is consistently offering current updates and original content, new, organic leads will start to come your way. Think of lead prospecting on LinkedIn as word-of-mouth advertising gone digital. It’s still about networking, just with a click of a button!

5. And Yes, it’s Free – Besides the special tools LinkedIn offers, like Sales Lead Generation, this social network is FREE. Free to start, free to use, free of any financial risk. So why not? Connect today!

Are you interested in creating or refining your social media strategy? We can help! When you need professional guidance on LinkedIn, Facebook, Twitter, etc., SMG can deal with your social anxiety!










Pinterest vs. Instagram: What Should You Try First?




If there is one tried and true rule all social media marketers know, it is that the more visual you are, the more interaction you start to see with your fans. This is because fans want to see what you’re made of! They want to see pictures of the clothing you design or the bike you are giving away; they want to see videos of your latest software tutorial or how to make a delicious latte with your new coffee maker.


Ultimately, they want to interact with your brand. That’s why they ‘liked’ it or started to follow you. Visually pleasing images and interactive videos are by far the best way to bump your engagement up instantly on social media.


Two social avenues that lend themselves perfectly to sharing visual content are Pinterest and Instagram. They allow a brand to share what they find inspiring, useful, or just plain cool.




So which one is right for your brand? Although many brands effectively utilize both Pinterest and Instagram, it’s certainly easier and more realistic for smaller companies to start with one. When deciding which network to start with, it’s important to first think about your audience, because at the end of the day, this is designed for them to use! Take a look at this chart below to see where your audience is most likely to be:




Listening to your audience is the bottom line when deciding between these two platforms. We see younger audiences go for Instagram, while older folks go for Pinterest. If your brand’s typical customer is not mobile-savvy, you should not make Instagram a top social priority.


Knowing your audience’s tendencies will be like finding gold when choosing which social media platforms to go forward with, especially when you are deciding between Pinterest and Instagram!