Tag Archives: social media blog

Writing a blog

5 Steps to Build a Better Business Blog

Stop making excuses or procrastinating; if you’ve thought about posting regular business blogs or you’d like to sharpen up your skills and increase your posting frequency, the time is NOW!

Why are blogs so important? They:

  • – Improve SEO so you’re easier to find
  • – Give businesses clout to position you as an industry expert
  • – Increase leads
  • – Open lines of communication with customers

Learn how to write a blog for your business with these 5 steps:

Blog Target Audience

Marketing communication is all about your consumer: Who are they, what do they like, what are their goals, hobbies, and interests? Find answers to these questions and formulate customer personas to more effectively connect with your audience.

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This will help you choose topics, guide your writing style and find the best avenues to promote your content. You spend valuable time writing excellent content, so make sure it speaks to the leads you are trying to generate!

How to choose a blog topic

You have identified who you want to speak to, now it’s time to choose something to write about. Keep your business blog conversational and not entirely product- or service-oriented.

Potential clients want a solution to a problem – not to be bombarded with messages about your product or service. Keep your content focused on topics that offer useful information that adds value to the lives of your customers.

A person drawing black business graphics.

 

How to write a blog headline and intro

Content is surely king these days when it comes to a marketing strategy. We live in a Game of Thrones-esque world where there are more kings than you can count, with more and more popping up each day. In order to conquer the content world, you will need an epic headline and an intro that not only grabs attention but keeps the readers wanting more. Using numbers, keywords, and exciting verbiage is key – tell them why they must read this article!

How to organize a business blog

You’ve figured out the who and the what, now it’s time to write, organize, and condense your content so it is easy to read and retain.

Start with research. You’re well versed in the products and services your business offers, but it’s also helpful to research what others are doing and search for industry updates. This allows you to see how you stand out from the competition and helps you find new, unique, and interesting ways you could connect with potential clients or solve their problems.

A person typing on a laptop, the screen shows a WordPress blog.

After research, organize your information for optimal readability. Try breaking up the information into 3 to 5 sub-topics that would be most beneficial to the reader. This helps to keep your blog full of valuable information but organized in a way that the viewer can easily retain.

Remember to keep it short and sweet. Your blog doesn’t need to be a novel with every last feature and benefit, just something to answer potential clients’ questions and get them interested. A good starting point to go by is a maximum of 1,000 words but remember every blog goal is unique so do what works best for you.

Posting and promoting a blog

Once you’re done writing, the fun begins! It’s time to take a break, delete the blog from your brain for a bit (at least a few hours!), and focus on something else. Giving yourself a little time to refocus will allow you to have fresh eyes and reassess what you have written, reorganize, and edit better.

It is paramount that your content flows well and doesn’t contain grammar and spelling errors, which can reduce the blog’s credibility. Always allow an outside set of eyes with grammar and spelling strengths to take a second look and make necessary proofreading corrections.

Two people sharing an Apple laptop.

After that, you are ready to post and promote. Writing your blog is only half of the equation; in order for potential clients to see and benefit from your content, it is vital that you choose where the best place to reach your target demographic is, both online and through your active social media platforms.

We get it – building and writing a business blog can seem like an extremely daunting task when you aren’t one of the few who loves to write, but not having a blog can be a business marketing killer in this modern research- and consumer-driven market.

Let us check this task off your to-do list with our team of professional content creators, who love to write engaging and shareworthy content. Meet the team today by getting hold of us at 701.757.2000.

Phases of the M.O.A.B. (Marketing on a Budget)

Building a marketing strategy that works for your business (and budget) is as essential as it is challenging. It must be as unique as your business and molded according to what you can afford, while ensuring you’re hitting all the crucial components you need to grow your company.

How can you have an effective marketing strategy on a budget? Working your plan through a series of phases can help you succeed.

Start with what you know you absolutely need in order to function as a business. Every business will be different, and your plan will be determined by the amount of resources available to you through your marketing budget. Typically, this would include a website, social media activity, basic SEO and maybe some office essentials like business cards.

The key to phase one is to have a foundation that opens the lines of communication between you and your target audience. If your budget is a little bigger, the first phase of your strategy may reach far beyond the few aforementioned components. If your budget is on the smaller side, maybe you’ll be able to start with one or two of these and build on them as your company grows.

Wherever you are, start with the essentials your customers will need in order to find you and learn more about your business.

As your company grows, so should your marketing budget and strategy. Enter phase two! Break through the plateau at the end of phase one by putting more of your budget into expanding on what your current strategy includes.

Maybe your initial budget only allowed you to have a one-page website with a company description and phone number, but you’re ready to transform it into a several-page site complete with a blog, photo gallery and product videos.

If you started with a Facebook page to establish a presence on social media, enhance your strategy by increasing the frequency of posts and activity, and exploring other social media platforms on which to create business pages to increase your reach.

Look into upping your SEO game in phase two if your initial budget in phase one only allowed you to do the basics. This will help you be more easily found by potential customers and like-minded audience members across the web.

Continuously reshape your strategy to expand and cover more bases as you grow. Use phase three as a time to continue to expand your current efforts, while also exploring other marketing avenues to research and invest in that will allow you to reach more of your target audience.

Again, every business’s strategy will be different, including its timeline from one phase to the next, level of growth and avenues for marketing. Start where you can and always be reworking your strategy so it’s in line with your ever-developing company.

At Stray Media Group, we work with businesses of all shapes and sizes to help them find the marketing strategy that best fits their needs while being conscious of their budget. Our goal is to help you succeed within the means that you have, so you can work on growing your company to its full potential.

Contact our team to learn more about how we can help you define and execute a marketing strategy for your business today.

What SMG Learned at Hubspot’s World’s Largest Webinar

 

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SMG recently had the opportunity to tune into the World’s Largest Webinar: Secrets to Success on Social Media in 2014 (#WLW14) presented by Hubspot. The webinar focused on sharing professional insight into three of the biggest social networks out there, Facebook , Twitter, and LinkedIn.

 

Facebook                                  Twitter                                  LinkedIn

 

We couldn’t wait to share what we learned from the three social media experts who presented – Jed Clevenger, Russ Laraway, and Scott Engelman. They each spoke about their specific expertise and provided incredibly valuable information. Here are the top three things we took away from #WLW14 that we feel could help you succeed with social media!

 

1. Facebook: Jed Clevenger reminded us that Facebook is based on communicating. Meaning, it’s not always a platform for selling, even on a business page. Facebook for business is about talking to your customers, not at your customers. Use your page to familiarize your customers with what your company represents as well as your human side. Company pictures are a great way to do this! It builds trust in a way that no other medium can. Need an example? Check out Morgan Miller Plumbing or Dusterhoft Family Stores.

 

2. Twitter: Twitter expert, Russ Laraway made an excellent point. Tweet like you would email. With Twitter, you only have 140 characters to make an impression on your audience, if something doesn’t catch their eye quickly, they will keep scrolling through their feed. This is quite like email. With email, your subject line is so important, that if it is not relevant or enticing, your customers will likely never open it. When tweeting, consider how you would email the same information, how would you grasp your audience’s attention right away in the subject line?

 

3. LinkedIn: A big takeaway we took from LinkedIn expert, Scott Engelman, was about sharing content. Many believe that since you are representing your business, all of the content should come from your company. However, sharing content from other companies in your industry or those you do business with is invaluable. This will also allow your company to engage with other industry insiders and link your company to theirs. Plus, they will appreciate the mention. Think of it this way: the most valuable content should win.

 

We took away many great pointers from #WLW14 and now hope you did too! Social media is constantly evolving and keeping up with industry experts and best practices is certainly a helpful tool.

 

What are your biggest social media concerns? Were these tips helpful?

 

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10 Reasons Why Your Business Needs Facebook

 

Hi, again! We hope you enjoyed our first Powered By Creativity blog post: 5 Reasons Why We Love Marketing– and that you’ll continue to enjoy our blog! 

 

10 Reasons Why Your Business Needs Facebook – In honor of Facebook’s 10th Birthday.

 

Happy Birthday, Facebook! The social network reached their 10th birthday on February 4th – celebrating a decade of being the glue that keeps us all together.  Whether you ‘like’ or dislike the social network, it’s impossible to deny that is has changed our lives – and our jobs!

 

Facebook for businesses has seen great strides in the last couple of years and we can’t wait to see it advance further. So, in honor of Facebook’s birthday month, we’ll share with you 10 Reasons Why Your Business Needs Facebook (in no particular order):

 

Birthday-candle  New Customers – With over 1 billion users, you’ll reach an audience you didn’t even know existed (or who didn’t know you existed!).

 

Birthday-candle Business Connections – You can connect with other local or industry-related businesses by liking, sharing and mentioning their company’s content in relation to yours.

 

Birthday-candle Personal Interaction – Since the network is in real-time, you are able to reply to customers instantaneously and establish a personal connection with them. (Great for responding to customer reviews & complaints!)

 

Birthday-candle Analytics – Facebook gives you a detailed play-by-play of how your business page is performing daily. From reach and likes to # of visits and types of visitors- you’ll be able to see areas for improvement at no cost!

 

Birthday-candle Engagement Opportunities – You can create contests, sweepstakes and more while building your fan base. This allows you to reach out to your customers and have them establish an interaction with you!

 

Birthday-candle Photo Albums – Your business can upload as many company images as it would like. This gives fans an inside look at your company and introduces them to a playful side they otherwise wouldn’t have seen.

 

Birthday-candle  Drives Traffic – You can use your Facebook page to drive traffic to your webpage and other links. This is great for introducing new customers to promotions, company updates, etc.

 

Birthday-candle Experiments – Because Facebook is inexpensive to operate; it lends itself well for experimenting with promotions, contests and the like. If something doesn’t attract attention – no great cost is lost.

 

Birthday-candle More Visibility – The more time your business puts into Facebook – the more recognition it will receive. This will help when potential customers search for your business online (Search Engine Optimization!).

 

Birthday-candle Brand Recognition – A Facebook page (or any social network, for that matter) will only help build brand recognition. Facebook assists in sculpting your reputation by showing your company’s values in a new light.

 

Here’s to you Facebook, happy 10 years and many more to come!

 

Are you interested in starting a Facebook page for your business? Need help? Don’t be shy – let us know!