Tag Archives: social media

Marketing Strategies – Essentials from the Experts

The many facets of marketing can be daunting. What does your business’s marketing strategy actually need? How much should you be spending on a marketing? How do you get potential customers to connect with your brand?

The answer is there is no ‘one size fits all’ method when it comes to marketing. Your business is as unique as your fingerprint and should be treated as such.

While there is no single method, there are components of marketing that every business needs to think about. Our team has put together their marketing genius to help get your gears turning.

“Having a clear vision of your brand and maintaining that in all of your creative and social content. Your brand identity is the best tool in your sale’s kit. It is what drives customers to want to interact with you. Until that first person-to-person interaction occurs your only goal should be to sell who you are and not necessarily your product or service.”

Tim, Account Manager

“I think the most important part of marketing is adding value to people’s lives. Instead of thinking about how you can sell something, think of how you can impact their lives in a positive way.”

Mariah, Account Coordinator

“Being on target with your message and delivering it clearly. Too many commercials and advertisements make me say, “What the…?” because I have no idea what message they’re trying to get across to me. It’s one thing to be clever but being unclear is another.”

Heather, COO

“Figure out who you want to market to. Once you know your target audience, you can create messages that will resonate deeper with people. Connecting on a more personal level will help to improve communication and build customer loyalty.”

Alexa, Graphic Designer

“Know what the goal of your message is. Are you trying to evoke an emotion from viewers? Inform people of something? Have a clear vision of what your overall goal is so your marketing is continuously working to achieve it.”

Keely, Graphic & Web Designer

“Having your own unique voice and brand persona. The style you write content in, how you interact with followers on social media, the look and feel of your creative material – all these elements give your audience a glimpse into who you are as a business. Use these opportunities to tell your story and connect people not only to your products and services, but your overall brand.”

Jen, Content Creator

The boss of the apple sauce has two must-haves to share:

“First is simplicity. Whether it’s a big billboard or a business card, if your material is too busy or complicated to grasp right away, the chance to connect with your audience will be lost.

Second, and perhaps the most important of all is brand standards and consistency. Too many businesses have an “it’s good enough” attitude which stunts their growth. Consistently holding your marketing to the highest level of standards across all of your marketing mediums and your brand will not only be elevated in appearance, but more trusted by the people you are trying to communicate with.”

Dave, Creative Director


Incorporate these essentials into your marketing plan for a well-rounded strategy that gets results. Still not quite sure where to begin? Our team of marketing gurus has your back – give us a call to chat about how we can help build the strategy that fits your business best.


Phases of the M.O.A.B. (Marketing on a Budget)

Building a marketing strategy that works for your business (and budget) is as essential as it is challenging. It must be as unique as your business and molded according to what you can afford, while ensuring you’re hitting all the crucial components you need to grow your company.

How can you have an effective marketing strategy on a budget? Working your plan through a series of phases can help you succeed.

Start with what you know you absolutely need in order to function as a business. Every business will be different, and your plan will be determined by the amount of resources available to you through your marketing budget. Typically, this would include a website, social media activity, basic SEO and maybe some office essentials like business cards.

The key to phase one is to have a foundation that opens the lines of communication between you and your target audience. If your budget is a little bigger, the first phase of your strategy may reach far beyond the few aforementioned components. If your budget is on the smaller side, maybe you’ll be able to start with one or two of these and build on them as your company grows.

Wherever you are, start with the essentials your customers will need in order to find you and learn more about your business.

As your company grows, so should your marketing budget and strategy. Enter phase two! Break through the plateau at the end of phase one by putting more of your budget into expanding on what your current strategy includes.

Maybe your initial budget only allowed you to have a one-page website with a company description and phone number, but you’re ready to transform it into a several-page site complete with a blog, photo gallery and product videos.

If you started with a Facebook page to establish a presence on social media, enhance your strategy by increasing the frequency of posts and activity, and exploring other social media platforms on which to create business pages to increase your reach.

Look into upping your SEO game in phase two if your initial budget in phase one only allowed you to do the basics. This will help you be more easily found by potential customers and like-minded audience members across the web.

Continuously reshape your strategy to expand and cover more bases as you grow. Use phase three as a time to continue to expand your current efforts, while also exploring other marketing avenues to research and invest in that will allow you to reach more of your target audience.

Again, every business’s strategy will be different, including its timeline from one phase to the next, level of growth and avenues for marketing. Start where you can and always be reworking your strategy so it’s in line with your ever-developing company.

At Stray Media Group, we work with businesses of all shapes and sizes to help them find the marketing strategy that best fits their needs while being conscious of their budget. Our goal is to help you succeed within the means that you have, so you can work on growing your company to its full potential.

Contact our team to learn more about how we can help you define and execute a marketing strategy for your business today.

Inbound Marketing

Inbound Marketing 101

What is inbound marketing, and why should you care about it? Inbound is the new, shiny tool in the marketing shed when it comes to sharing with others what your company is all about and why they should care about you. In the digital world we live in, businesses can’t afford to give inbound marketing the side eye; rather, you should opt to embrace this immensely powerful tool to give your company’s marketing strategy a boost.

The 2-Way Difference

This form of marketing focuses on a two-way communication system, engaging and informing consumers about your products or services while simultaneously receiving information from said audience. Inbound is all about establishing and maintaining connections with customers, rather than trying to give them a hard sell like the traditional methods (although both have their place in your strategy).

Customers want solutions to their problems. Inbound marketing strategies give the people what they want by providing answers to questions, innovative solutions to problems, and rich content that engages an audience and leaves them with a delectable taste in their mind’s mouth when it comes to your business.

The Mediums

Inbound is chock-full of digital mediums to explore in your marketing strategy. A few of our key favorites we like to get people started with are:

Websites are an absolute must if you want to make it in today’s marketplaces. Without a dependable online hub for your audience to visit, your company will quickly be forgotten and consumers will travel to the next competitor that has what they’re looking for.

Blogs are an exceptional way to help engage customers, build your credibility, and do some essential SEO in the background to boot. Providing rich content that solves problems positions you as a credible, go-to source and leaves an audience coming back to you for more. Plus, blogs are great for building a strong SEO foundation to help you stand out and be more easily found by potential customers.

Social Media presence is a vital ingredient in the well-rounded marketing cocktail, too. It offers wonderful platforms to receive customer feedback and to showcase what you have to offer, and even allows you to share that hilarious meme your followers will get a kick out of.

Use It or Lose It

What makes inbound marketing even more wonderful? Analytics. These digital avenues provide exceptional data on who is coming to your material, what they’re doing during visits, and so much more. Wielding this information to your benefit is made easier than ever before with fabulous tools like Google Analytics and Facebook Insights. The more you know about your audience, the better you are able to give them what they want. It’s a win-win.

Ready to get your inbound marketing strategy up to snuff? Our team can help get you started in the right direction. Give us a call today for more information, and to set up a time to chat about implementing these innovative solutions into your marketing strategy today.

Just Say No, Stray Media Group, SMG, Friends Don't Let Friends Do Their Marketing

Friends Don’t Let Friends Do Their Marketing

Friends are great — we all love friends! Catching up over a bite to eat, going to see that new comedy in theaters, or taking to the open road for a trip across the country — all adventures are made that much better when a friend is in tow. What might not be the best thing to rely on friends for? Your business’s marketing strategy and materials.

We can’t count the number of times we’ve heard something along the lines of “I asked my friend to help me out, but that was over a year and a half ago and nothing’s been done yet,” or “my cousin took a class on WordPress back in college so I had her build my website, but nothing works right.” What it boils down to is this: having an expert in your corner dedicated to providing you with professional services will prove to be the best route time and again.

Save time and Money, Stray Media Group, SMG, Friends Don't Let Friends Do Their Marketing

The most common reason businesses seek out help from a friend, relative, or maybe a student starving for experience is to save money. Maybe you’re just starting up your company and can’t fathom the term ‘marketing budget’ (insert shameless plug on how marketing budgets are essential and can actually be very attainable here), so you opt for the cheapest possible route, be it a $300 website or, dare we say, a “free” site.

What you’ll quickly learn is that nothing is free in these scenarios. As they say, “time is money,” and 95% of the time when you choose to rely on someone who is helping you in their “free time” (see what we did there) your project will collect dust and before you know it, it’s a year later and you’re still at square one with no website. Additionally, the unknown number of potential customers you missed out on the opportunity to reach during that time — waiting on the website that never came (cue tears streaming down face) — is irrevocable.

Keyboard, "Free" Website, Frustrated Man, Stray Media Group, SMG, Friends Don't Let Friends Do Their Marketing

What else can you gain from trusting a professional marketing team with your business? We’re so glad you asked…

Brand Integrity, Stray Media Group, SMG, Friends Don't Let Friends Do Their Marketing

How your brand is presented to the world — your look and feel, what it is you offer, what sets you apart from the competition, and ultimately why the heck anyone should choose your business over the next guy’s — can be the tipping point between skyrocketing into successful growth and “enjoying” stagnant sales year after year (or even failure).

If your company doesn’t give two hoots about whether your free logo a pal threw together is blurry and only found in .jpeg format (face, meet palm), why should anyone believe you’re going to give them the attention they deserve as a customer when you don’t care to give your own brand some much-needed T.L.C.?

Funny Statue, Face to Palm, Vector Logo, kb, JPEG, Stray Media Group, SMG, Friends Don't Let Friends Do Their Marketing

Holding your brand to the highest level of integrity possible is what a good marketing company will do for you. At Stray Media Group, we like to say we’re the guardians of your brand, going that extra mile to make sure your brand is represented the way it should be — sometimes even more than you yourself may think is necessary. It’s what we do best, because we know that’s not necessarily what the typical business owner thinks to do and why they need us most.

Which conveniently brings us to our final point…

Professional Experience, Stray Media Group, SMG, Friends Don't Let Friends Do Their Marketing

You don’t know what you don’t know. Do we as marketing professionals have any idea how to rewire an office building? No — we leave that to the professional electricians. Do the professional electricians have any idea how to manage social media accounts and promote themselves online? Survey says ‘no — that’s what professional marketers are for.’

Professional marketing experience and industry knowledge are invaluable to a company looking to grow their business and stay relevant in the process. Not only do they know what they’re doing from the get-go, but the industry is constantly changing and requires those professionals to stay on top of it.

LinkedIn revamped its company page layouts? No worries, your marketing professional has been in the know for months and already made the necessary adjustments to keep your business page looking fly. Pinterest retiring their ‘Like’ button that you’ve invested hours in while building your boards? Don’t sweat it; the experts are formulating plans for how to change up the game plan to keep your pins on fleek. Facebook page set up years ago by a friend of a friend you no longer have a phone number for? If we had a nickel. Let the pros get you set up the right way from the start.

Computer, Stray Media Group, SMG, Friends Don't Let Friends Do Their Marketing

Hiring a pro marketing team that always has your back is going to save you time, money, stress, and potentially even from throwing your chair through a wall one day because your website has been down for months and your friend/webmaster won’t return your calls. You don’t need that negativity in your life — get a teammate on your side to worry about that stuff for you today, so you can focus on growing your customer base and revenue.

The Missing Link in Your Social Media Strategy




Whether you’re a small B2B start-up with a less-than-extravagant marketing budget, or a large, well-known corporation with offices all over the country, LinkedIn should be an essential part of your social media marketing strategy.

LinkedIn could be nicknamed the “professional Facebook,” a network where professionals can go to seek jobs or employees, attract new sales leads, share and read industry insights, but ultimately to interact, or connect, with others.

Whether your company has yet to build a LinkedIn page, or you have one but rarely interact with it, it’s time to think differently. Don’t let LinkedIn be the missing link in your social media strategy. Let’s review our top five reasons why your business needs a LinkedIn page.

1. Show Your Credibility – First and foremost, LinkedIn is connecting your business with other companies and professionals in your industry and community. With that said, this is your place to shine and show off to them. Show off what you’re great at (like on a Showcase page!), share your opinions, and participate in discussions that reinforce your expertise. Let everyone know how smart you are! You never know, someone who is seeking your services might be reading. For example, SMG recently announced on LinkedIn the addition of two Summit Creative Awards!


2. Find the Talent You’re Looking for – If your company is hiring, or thinking about it, LinkedIn is great for a “first look.” Not only can job seekers reach out to you on LinkedIn, but you can also reach out to them! Since it’s easy to look up a user’s job history, special skills, and mutual contacts, your company can take a proactive approach and start a conversation with those you want to hire! For example, check out Adobe’s LinkedIn page.


3. Deepen Your Knowledge – With the ability to follow as many companies and individuals as you would like, LinkedIn is great for following industry leaders you look up to, your favorite blogs, company updates, white papers, etc. Scrolling through your home feed, you can find content-rich articles in any industry, anywhere in the world, to broaden your knowledge, or to hear another professional’s valued opinion. We often look at Microsoft’s original  and empowering articles!


4. Find New Sales Leads – As we mentioned before, LinkedIn is great for connecting with others, especially those in your target market. If your page is consistently offering current updates and original content, new, organic leads will start to come your way. Think of lead prospecting on LinkedIn as word-of-mouth advertising gone digital. It’s still about networking, just with a click of a button!

5. And Yes, it’s Free – Besides the special tools LinkedIn offers, like Sales Lead Generation, this social network is FREE. Free to start, free to use, free of any financial risk. So why not? Connect today!

Are you interested in creating or refining your social media strategy? We can help! When you need professional guidance on LinkedIn, Facebook, Twitter, etc., SMG can deal with your social anxiety!