Tag Archives: Powered by Creativity

What SMG Learned at Hubspot’s World’s Largest Webinar

 

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SMG recently had the opportunity to tune into the World’s Largest Webinar: Secrets to Success on Social Media in 2014 (#WLW14) presented by Hubspot. The webinar focused on sharing professional insight into three of the biggest social networks out there, Facebook , Twitter, and LinkedIn.

 

Facebook                                  Twitter                                  LinkedIn

 

We couldn’t wait to share what we learned from the three social media experts who presented – Jed Clevenger, Russ Laraway, and Scott Engelman. They each spoke about their specific expertise and provided incredibly valuable information. Here are the top three things we took away from #WLW14 that we feel could help you succeed with social media!

 

1. Facebook: Jed Clevenger reminded us that Facebook is based on communicating. Meaning, it’s not always a platform for selling, even on a business page. Facebook for business is about talking to your customers, not at your customers. Use your page to familiarize your customers with what your company represents as well as your human side. Company pictures are a great way to do this! It builds trust in a way that no other medium can. Need an example? Check out Morgan Miller Plumbing or Dusterhoft Family Stores.

 

2. Twitter: Twitter expert, Russ Laraway made an excellent point. Tweet like you would email. With Twitter, you only have 140 characters to make an impression on your audience, if something doesn’t catch their eye quickly, they will keep scrolling through their feed. This is quite like email. With email, your subject line is so important, that if it is not relevant or enticing, your customers will likely never open it. When tweeting, consider how you would email the same information, how would you grasp your audience’s attention right away in the subject line?

 

3. LinkedIn: A big takeaway we took from LinkedIn expert, Scott Engelman, was about sharing content. Many believe that since you are representing your business, all of the content should come from your company. However, sharing content from other companies in your industry or those you do business with is invaluable. This will also allow your company to engage with other industry insiders and link your company to theirs. Plus, they will appreciate the mention. Think of it this way: the most valuable content should win.

 

We took away many great pointers from #WLW14 and now hope you did too! Social media is constantly evolving and keeping up with industry experts and best practices is certainly a helpful tool.

 

What are your biggest social media concerns? Were these tips helpful?

 

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Outbound vs. Inbound Marketing: What You Need to Know

 

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In today’s marketing world, two terms get tossed around very frequently… 

 

Outbound Marketing and Inbound Marketing.

 

What do they mean and what is the difference between the two? To start off, let’s think of outbound and inbound as the technical term for traditional and modern marketing tactics. Outbound and inbound marketing are both important, however, the difference between the two is how your brand’s message is often received.

 

Outbound marketing is marketer-driven, meaning it is often given to or “at” the consumer. Outbound marketing has developed a reputation to be product-based with a simple one-way interaction. The marketer is seeking the customer out instead of vice-versa.

 

We could also describe it as 1:Many, meaning one marketer to many customers, each given the same message.

 

Inbound marketing is a little different. Inbound marketing is consumer-driven; it’s timely, content-heavy, and often creates a two-way interaction between marketer and customer. It is, ultimately, the act of drawing customers to you.

 

Let’s look at inbound as 1:1, meaning one marketer to one customer, customizing the experience to cater to specific customers and their needs.

 

Is one better than the other? Not really. In fact, a mixture of the two can very well be the perfect way for your brand to attract new customers, while still keeping your current customer base.  By implementing both outbound and inbound, you can learn which tactics are effective and which are not. Remember, each brand is different; each has a different target market with different demographics to cater to. What works well for one brand might not be the best for another. 

 

Let’s look at which popular marketing avenues are considered outbound, and which are considered inbound.

 

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To learn more about the outbound and inbound marketing services SMG provides, visit our website!

 

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10 Reasons Why Your Business Needs Facebook

 

Hi, again! We hope you enjoyed our first Powered By Creativity blog post: 5 Reasons Why We Love Marketing– and that you’ll continue to enjoy our blog! 

 

10 Reasons Why Your Business Needs Facebook – In honor of Facebook’s 10th Birthday.

 

Happy Birthday, Facebook! The social network reached their 10th birthday on February 4th – celebrating a decade of being the glue that keeps us all together.  Whether you ‘like’ or dislike the social network, it’s impossible to deny that is has changed our lives – and our jobs!

 

Facebook for businesses has seen great strides in the last couple of years and we can’t wait to see it advance further. So, in honor of Facebook’s birthday month, we’ll share with you 10 Reasons Why Your Business Needs Facebook (in no particular order):

 

Birthday-candle  New Customers – With over 1 billion users, you’ll reach an audience you didn’t even know existed (or who didn’t know you existed!).

 

Birthday-candle Business Connections – You can connect with other local or industry-related businesses by liking, sharing and mentioning their company’s content in relation to yours.

 

Birthday-candle Personal Interaction – Since the network is in real-time, you are able to reply to customers instantaneously and establish a personal connection with them. (Great for responding to customer reviews & complaints!)

 

Birthday-candle Analytics – Facebook gives you a detailed play-by-play of how your business page is performing daily. From reach and likes to # of visits and types of visitors- you’ll be able to see areas for improvement at no cost!

 

Birthday-candle Engagement Opportunities – You can create contests, sweepstakes and more while building your fan base. This allows you to reach out to your customers and have them establish an interaction with you!

 

Birthday-candle Photo Albums – Your business can upload as many company images as it would like. This gives fans an inside look at your company and introduces them to a playful side they otherwise wouldn’t have seen.

 

Birthday-candle  Drives Traffic – You can use your Facebook page to drive traffic to your webpage and other links. This is great for introducing new customers to promotions, company updates, etc.

 

Birthday-candle Experiments – Because Facebook is inexpensive to operate; it lends itself well for experimenting with promotions, contests and the like. If something doesn’t attract attention – no great cost is lost.

 

Birthday-candle More Visibility – The more time your business puts into Facebook – the more recognition it will receive. This will help when potential customers search for your business online (Search Engine Optimization!).

 

Birthday-candle Brand Recognition – A Facebook page (or any social network, for that matter) will only help build brand recognition. Facebook assists in sculpting your reputation by showing your company’s values in a new light.

 

Here’s to you Facebook, happy 10 years and many more to come!

 

Are you interested in starting a Facebook page for your business? Need help? Don’t be shy – let us know!