Tag Archives: Pinterest

Pinterest vs. Instagram: What Should You Try First?




If there is one tried and true rule all social media marketers know, it is that the more visual you are, the more interaction you start to see with your fans. This is because fans want to see what you’re made of! They want to see pictures of the clothing you design or the bike you are giving away; they want to see videos of your latest software tutorial or how to make a delicious latte with your new coffee maker.


Ultimately, they want to interact with your brand. That’s why they ‘liked’ it or started to follow you. Visually pleasing images and interactive videos are by far the best way to bump your engagement up instantly on social media.


Two social avenues that lend themselves perfectly to sharing visual content are Pinterest and Instagram. They allow a brand to share what they find inspiring, useful, or just plain cool.




So which one is right for your brand? Although many brands effectively utilize both Pinterest and Instagram, it’s certainly easier and more realistic for smaller companies to start with one. When deciding which network to start with, it’s important to first think about your audience, because at the end of the day, this is designed for them to use! Take a look at this chart below to see where your audience is most likely to be:




Listening to your audience is the bottom line when deciding between these two platforms. We see younger audiences go for Instagram, while older folks go for Pinterest. If your brand’s typical customer is not mobile-savvy, you should not make Instagram a top social priority.


Knowing your audience’s tendencies will be like finding gold when choosing which social media platforms to go forward with, especially when you are deciding between Pinterest and Instagram!





4 Ways to Create Your Own Luck with 4 Social Networks




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4 Ways to Create Your Own Luck with 4 Social Networks


Since today is St. Patrick’s Day, we can’t help but wish on a four-leaf clover for some Luck of the Irish. Who couldn’t use a bit of extra luck now and then, right?


Here at SMG, we don’t rely on luck with much, and especially not with social media marketing. We steer clear from the belief that marketing success stems from luck, chance, and mere guessing, but rather a combined effort of strategizing, timing, and content creation.


But who’s to say we can’t position ourselves to get lucky more often? Let’s check out SMG’s 4 Ways to Create Your Own Luck With 4 Social Networks.



Facebook Facebook: To create more Facebook luck, give your fans something to talk about! It’s one thing to get them to like your page; it’s another to get them to stay. Share content that matters to them, and share what they can’t get from simply looking at your website. Let them feel like they are a part of an exclusive club by posting various check-in offers, contests, sweepstakes, etc.


Twitter Twitter: Similar to Facebook, the best way to create your own luck on Twitter is to engage. Engage with those in your industry, especially thought-leaders. Whether it’s replying with an answer to their question, or bringing up a new talking point, you’re ultimately getting your name out there. You’ll gain more followers and retweets from people that appreciate what you have to say!


Pinterest Pinterest: To create and sustain Pinterest followers (and even increase traffic to your website), pin less of the products and services you sell, and more of what makes you, you! Creating boards about your brand’s lifestyle and what it looks like to work in your office will express a personality followers can identify with. It’s not your store – it’s a social network.


LinkedIn LinkedIn: Because this network is positioned as purely professional, it’s best to use this opportunity to show your company’s industry knowledge and expertise. Try creating content that pertains to what is trending in your industry or any big ideas you may have. Distinguish your company as unique from the rest and you will find yourself with more connections and influence in your industry.


What are your biggest concerns with your social media profiles? What works for you and what have you struggled with? Share with us!