It’s essential. It’s complex. It can be overwhelming. A search engine optimization (SEO) strategy has a lot of moving parts, but the most important thing is to just get started.
Here are 5 things you can do right now on your website to improve your SEO.
Speed It Up
Upload times are a big factor. When your website loads slowly, you miss out on conversions. Even having a one- or two-second delay can cost you a chunk of page views.
Structure your URLs
Give your URLs titles specific to the content on the page. Having a random series of characters does nothing for your SEO, isn’t memorable and looks less clean.
Rather than default to “www.yourwebsite.com/p=1&,” put yourself in an SEO state of mind and opt for something like “www.website.com/SEOtips”.
Image Name Game
Make your photo titles, descriptions and alt tags reflect what content is presented on the page to help boost your results. Renaming the file name itself with keywords from your page will help here, too.
Create Great Content
All of your SEO efforts are wasted if you don’t start and end with great content. Writing relevant, rich content that resonates with your audience is one of the most important pieces of SEO.
Your website should be updated frequently to improve your results. It’s not a “set it and forget it” type of marketing tool. Sites like Wikipedia are always ranked so high because they are constantly updating their material. Take a page from their book and keep your content fresh with regular updates.
Although these 5 tips only begin to scratch the surface, they are things you can do now to get started on improving your SEO. SEO is a long-term commitment – be patient and persistent, and you will see results.
Ready to dive in deeper? There are resources available to you that offer a more in-depth look at your website, so you can discover SEO opportunities and implement them. Learn how our team of experts at Stray Media Group can help.