Tag Archives: LinkedIn

The Missing Link in Your Social Media Strategy

 

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Whether you’re a small B2B start-up with a less-than-extravagant marketing budget, or a large, well-known corporation with offices all over the country, LinkedIn should be an essential part of your social media marketing strategy.

LinkedIn could be nicknamed the “professional Facebook,” a network where professionals can go to seek jobs or employees, attract new sales leads, share and read industry insights, but ultimately to interact, or connect, with others.

Whether your company has yet to build a LinkedIn page, or you have one but rarely interact with it, it’s time to think differently. Don’t let LinkedIn be the missing link in your social media strategy. Let’s review our top five reasons why your business needs a LinkedIn page.

1. Show Your Credibility – First and foremost, LinkedIn is connecting your business with other companies and professionals in your industry and community. With that said, this is your place to shine and show off to them. Show off what you’re great at (like on a Showcase page!), share your opinions, and participate in discussions that reinforce your expertise. Let everyone know how smart you are! You never know, someone who is seeking your services might be reading. For example, SMG recently announced on LinkedIn the addition of two Summit Creative Awards!

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2. Find the Talent You’re Looking for – If your company is hiring, or thinking about it, LinkedIn is great for a “first look.” Not only can job seekers reach out to you on LinkedIn, but you can also reach out to them! Since it’s easy to look up a user’s job history, special skills, and mutual contacts, your company can take a proactive approach and start a conversation with those you want to hire! For example, check out Adobe’s LinkedIn page.

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3. Deepen Your Knowledge – With the ability to follow as many companies and individuals as you would like, LinkedIn is great for following industry leaders you look up to, your favorite blogs, company updates, white papers, etc. Scrolling through your home feed, you can find content-rich articles in any industry, anywhere in the world, to broaden your knowledge, or to hear another professional’s valued opinion. We often look at Microsoft’s original  and empowering articles!

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4. Find New Sales Leads – As we mentioned before, LinkedIn is great for connecting with others, especially those in your target market. If your page is consistently offering current updates and original content, new, organic leads will start to come your way. Think of lead prospecting on LinkedIn as word-of-mouth advertising gone digital. It’s still about networking, just with a click of a button!

5. And Yes, it’s Free – Besides the special tools LinkedIn offers, like Sales Lead Generation, this social network is FREE. Free to start, free to use, free of any financial risk. So why not? Connect today!

Are you interested in creating or refining your social media strategy? We can help! When you need professional guidance on LinkedIn, Facebook, Twitter, etc., SMG can deal with your social anxiety!

 

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What SMG Learned at Hubspot’s World’s Largest Webinar

 

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SMG recently had the opportunity to tune into the World’s Largest Webinar: Secrets to Success on Social Media in 2014 (#WLW14) presented by Hubspot. The webinar focused on sharing professional insight into three of the biggest social networks out there, Facebook , Twitter, and LinkedIn.

 

Facebook                                  Twitter                                  LinkedIn

 

We couldn’t wait to share what we learned from the three social media experts who presented – Jed Clevenger, Russ Laraway, and Scott Engelman. They each spoke about their specific expertise and provided incredibly valuable information. Here are the top three things we took away from #WLW14 that we feel could help you succeed with social media!

 

1. Facebook: Jed Clevenger reminded us that Facebook is based on communicating. Meaning, it’s not always a platform for selling, even on a business page. Facebook for business is about talking to your customers, not at your customers. Use your page to familiarize your customers with what your company represents as well as your human side. Company pictures are a great way to do this! It builds trust in a way that no other medium can. Need an example? Check out Morgan Miller Plumbing or Dusterhoft Family Stores.

 

2. Twitter: Twitter expert, Russ Laraway made an excellent point. Tweet like you would email. With Twitter, you only have 140 characters to make an impression on your audience, if something doesn’t catch their eye quickly, they will keep scrolling through their feed. This is quite like email. With email, your subject line is so important, that if it is not relevant or enticing, your customers will likely never open it. When tweeting, consider how you would email the same information, how would you grasp your audience’s attention right away in the subject line?

 

3. LinkedIn: A big takeaway we took from LinkedIn expert, Scott Engelman, was about sharing content. Many believe that since you are representing your business, all of the content should come from your company. However, sharing content from other companies in your industry or those you do business with is invaluable. This will also allow your company to engage with other industry insiders and link your company to theirs. Plus, they will appreciate the mention. Think of it this way: the most valuable content should win.

 

We took away many great pointers from #WLW14 and now hope you did too! Social media is constantly evolving and keeping up with industry experts and best practices is certainly a helpful tool.

 

What are your biggest social media concerns? Were these tips helpful?

 

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4 Ways to Create Your Own Luck with 4 Social Networks

 

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Are you enjoying our new blog, Powered By Creativity? We hope so! If you would like to learn more about a specific topic, don’t hesitate to suggest it to us. After all, this blog is for you!

 

4 Ways to Create Your Own Luck with 4 Social Networks

 

Since today is St. Patrick’s Day, we can’t help but wish on a four-leaf clover for some Luck of the Irish. Who couldn’t use a bit of extra luck now and then, right?

 

Here at SMG, we don’t rely on luck with much, and especially not with social media marketing. We steer clear from the belief that marketing success stems from luck, chance, and mere guessing, but rather a combined effort of strategizing, timing, and content creation.

 

But who’s to say we can’t position ourselves to get lucky more often? Let’s check out SMG’s 4 Ways to Create Your Own Luck With 4 Social Networks.

 

 

Facebook Facebook: To create more Facebook luck, give your fans something to talk about! It’s one thing to get them to like your page; it’s another to get them to stay. Share content that matters to them, and share what they can’t get from simply looking at your website. Let them feel like they are a part of an exclusive club by posting various check-in offers, contests, sweepstakes, etc.

 

Twitter Twitter: Similar to Facebook, the best way to create your own luck on Twitter is to engage. Engage with those in your industry, especially thought-leaders. Whether it’s replying with an answer to their question, or bringing up a new talking point, you’re ultimately getting your name out there. You’ll gain more followers and retweets from people that appreciate what you have to say!

 

Pinterest Pinterest: To create and sustain Pinterest followers (and even increase traffic to your website), pin less of the products and services you sell, and more of what makes you, you! Creating boards about your brand’s lifestyle and what it looks like to work in your office will express a personality followers can identify with. It’s not your store – it’s a social network.

 

LinkedIn LinkedIn: Because this network is positioned as purely professional, it’s best to use this opportunity to show your company’s industry knowledge and expertise. Try creating content that pertains to what is trending in your industry or any big ideas you may have. Distinguish your company as unique from the rest and you will find yourself with more connections and influence in your industry.

 

What are your biggest concerns with your social media profiles? What works for you and what have you struggled with? Share with us!

 

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